5-Step Preorder & Presale Strategy to Build Customer Loyalty on Shopify

Shopify Best Practices Feb 21, 2024
5-Step Preorder & Presale Strategy to Build Customer Loyalty on Shopify

Spark hype, secure sales, and win hearts with a pre-order presale strategy on Shopify. New product launches can be stressful. Traditional post-launch marketing often falls flat. Pre-orders and pre-sales are your secret weapons.

In this Fordeer’s post, let's learn more about these tools and the way they boost your customer loyalty in your Shopify online store.

Considering the Fact of Pre-Orders & Pre-Sales, the Customer Loyalty Symphony

Pre-Orders: The "Gimme Me Now!" Button Before Time Travel is Invented

Pre-orders are like magic "I need it now!" buttons for stuff that hasn't even hatched yet. Imagine securing your future gadget glory with a quick click, snagging exclusive goodies and early adopter bragging rights before anyone else even knows it exists.

Plus, for you, it's like a cash-injection fairy godmother, giving you peace of mind and time to polish your masterpiece while preorder & presale dollars roll in. Boom! Valuable demand data and customer whispers flood your inbox, letting you tweak your creation before the big reveal. It's basically product development with training wheels, courtesy of excited early birds.

Pre-order campaign on online business

Pre-Sales: The VIP Party Before the Official Fireworks

Pre-sales are like throwing the coolest early access party ever, where your loyal fans get to snag the goods before the official confetti storm. It's a win-win: instant cash flow to fuel your world-domination plans, and a treasure trove of customer insights before the official launch day frenzy.

Customer Constancy On Shopify

On the bustling streets of Shopify, where products clamor for attention, customer loyalty isn't just a desirable outcome; it's the secret currency for sustainable success. Forget fleeting transactions; imagine forging bonds so strong that your customers become brand champions, singing your praises like a catchy chorus.

This symphony of loyalty starts with understanding—recognizing that behind every click lies a human heart, yearning for more than just product specs and discount codes. Shopify isn't just a platform; it's a canvas for crafting these memorable experiences. Every interaction, every touchpoint, is a brushstroke painting a picture of devotion.

Preorder and Presale Build Customer Loyalty With a 5-Step Strategy

Forget the random spotlight thrown on just any product! In the pre-order arena, choosing the right champion is everything. It's about selecting the star with built-in hype—the one the audience can't wait to see grace the stage. So, Shopify store merchants, step into the casting director's shoes, and let's find your pre-order powerhouse!

Preorder & Presale 5-Step Strategy

Choosing the Perfect Pre-Order & Pre-Sales Protagonist for Your Shopify Store

First, think about the potential. Does your product spark organic interest, like a sequel to a beloved classic or a creation backed by a rabid fan base? Remember, pre-orders thrive on anticipation, so choose something that already has the whispers swirling. Think limited editions, intricate designs, or complex innovations—anything that adds a dash of exclusivity and fuels that "I gotta have it now" feeling.

Imagine it: your pre-order & pre-sale pages glow with the allure of something special. High-quality visuals showcase every intricate detail, while captivating descriptions weave a story that makes hearts race and wallets beg. But without the right product at the center, it's like casting a mime in a rock concert—the crowd might be confused, not captivated.

Focus on high-demand items and consider product complexity

So, delve into your product portfolio and pick the one with the built-in hype magnet. Is it an innovative gadget that solves a common problem with a sleek design? Or maybe it's the artistic masterpiece that's sure to turn heads with its unique flair?

Whatever it is, choose the preorder and presale protagonist that can command the stage, ignite anticipation, and turn your launch into a sold-out spectacle. Remember, the right product is the first spark that ignites the hype machine, so choose wisely and prepare to watch the excitement (and the pre-orders) roll in!

Pre-order button on your demand items

Crafting a Compelling Preorder & Presale Page

Crystal-clear communication: Your pre-order landing should be a masterpiece of crystal-clear communication, high-quality visuals, and irresistible offers that lure customers in and leave them clicking "Pre-Order" or “Pre-Sales” before they even catch their breath. Transparency takes center stage: highlight the pre-order benefits and set realistic delivery dates, like a conductor reassuring the audience of the show's runtime.

High-quality product visuals:

  • Dazzle the eyes with stunning product photos and captivating videos—think spotlights illuminating every detail.
  • Then, weave a captivating story with your descriptions, painting a picture with words that evoke emotions and highlight unique features.
  • Sprinkle in urgency with limited-time offers like countdown timers or early bird discounts, making customers feel like they're part of an exclusive club.

Compelling product descriptions: Generate excitement, and detail unique features.

Limited-time offers: Sprinkle in urgency with limited-time offers like countdown timers or early bird discounts, making customers feel like they're part of an exclusive club.

Social proof: And don't forget the power of social proof! Pepper your page with testimonials, influencer endorsements, and pre-order numbers, letting the positive vibes build trust and excitement. This isn't just a static page; it's a living, breathing entity that speaks directly to your audience, setting the tone for the launch-day masterpiece to come.

So, Shopify store merchants, unleash your creativity and craft a compelling pre-order page so irresistible that customers won't just buy your product – they'll fall in love with the entire pre-ordering experience. Remember, this is the first act of your launch-day symphony, and the next step is building pre-launch momentum that carries the love all the way to the grand finale and beyond. Stay tuned, the show's just getting started!

Pre-Launch Marketing Blitz

Pre-launch marketing to get customer loyalty
  • Build anticipation by whispering your product's secrets on social media;
  • Share captivating glimpses, intriguing hints, and behind-the-scenes peeks—think paparazzi shots—before the red carpet unfolds;
  • Craft compelling email campaigns that feel like exclusive invitations to a secret club, offering early access and pre-order notifications.

Blog posts become your backstage tour, sharing the product's story and building excitement with every word.

  • Early access offers incentivize sign-ups and fuel hype;
  • Create a waitlist where early sign-ups unlock exclusive offers or special discounts, fueling the hype with every new name.
  • Think of it as the VIP line before the hottest concert;
  • And speaking of stars, partner with influencers whose voices amplify your message and extend your reach.

Let their passion ignite your audience, their enthusiasm echo through social feeds, and their endorsements add that celebrity spark.

Don’t forget to partner with influencers and speak to stars. Partner with influencers whose voices amplify your message and extend your reach. Let their passion ignite your audience, their enthusiasm echo through social feeds, and their endorsements add that celebrity spark.

Utilize Shopify's ad platform to reach ideal customers. remember the power of targeted ads. Shopify's platform becomes your laser beam, shining your product's light directly onto the eyes of your ideal customers. Craft ads that speak to their desires, resonate with their interests and whisper the promise of something special just around the corner. With every carefully placed ad, every well-timed post, and every strategic partnership, you build anticipation like a rising crescendo, ensuring your pre-order page is bursting with eager fans on launch day.

Implement Preorders & Presales Seamlessly

Exploring Shopify apps on the Shopify App Store, your treasure trove of pre-order powerhouses. Apps like "Fordeer: PreOrder Now PreSale" become your trusty sidekicks, managing orders with ease, tracking inventory like hawks, and automating emails like chatty robots. Clearly, happy pre-orderers love clear communication!

Happy pre-orderers love clear communication

Next, you should configure your pre-order options like a seasoned captain steering through calm seas then set clear product availability dates, transparent shipping costs, and realistic delivery timeframes. You can also think of estimated arrival windows as weather reports, keeping customers informed and expectations managed. Remember, underpromising and overdelivering is the golden rule!

Partnership with reliable suppliers ensures smooth processing. Securing your supply chain like a fortress wall. Partner with reliable suppliers who can handle the pre-order surge, ensuring smooth production and timely fulfillment. Remember, happy customers sing your praises, but frustrated ones leave scathing reviews. So, prioritize smooth processing and let the orders flow like a well-oiled machine.

Nurture Post-Preorder Relationships

Don't let the pre-order & pre-sales party end with the final click! Nurture lasting customer loyalty with post-order magic. Keep your audience informed like a chatty best friend, sending regular updates, tracking orders like hawk-eyed detectives, and sharing production progress like behind-the-scenes sneak peeks. Remember, transparency builds trust and fuels excitement.

Treat your pre-orderers & pre-salers like VIPs with exclusive content. Offer bonus materials, behind-the-scenes glimpses, or even early access to future products. Think backstage passes at your favorite band's concert, making them feel special and valued. And to really crank up the engagement, run contests and giveaways. Think social media polls, "guess the release date" games, or product giveaways – anything that gets your audience buzzing and interacting with your brand.

Pre-order impact on customer loyalty

Then, post-launch, let the applause begin! Express your heartfelt gratitude to your preorder & presale heroes, thanking them for their support and highlighting the impact they've had on your journey. Remember, genuine appreciation goes a long way in building lasting loyalty.


With these steps, you've transformed your preorder & presale campaign from a launch-day scramble into a customer-centric masterpiece. You've built anticipation, secured sales, and nurtured loyalty, all while laying the foundation for a thriving community of brand champions.

So go forth and conquer the world of preorders& presales! Remember, with a well-oiled preorder & presale strategy, you're not just launching a product – you're weaving a story of excitement, trust, and customer love that will resonate long after the curtain falls. Now, take a bow, your preorder & presale symphony is a success!

👉 Fordeer Commerce, which is a software agency founded in October 2022, is so honored to strive with the mission of producing support tools for businesses all over the world. “The great tools for the best businesses”. Our highly qualified programming engineers, with all their passion, are always ready to dedicate themselves to creating the most useful apps for your business and Shopify online store. Keep following our blog to get more helpful business knowledge and top trends daily.
Fordeer: PreOrder Now PreSale is designed to help your store generate revenue even when products are out of stock. With Fordeer, you can seamlessly replace the disappointment of out-of-stock items with preorder buttons, allowing customers to secure their purchases in advance. Do not hesitate, let's maximize your sales potential and keep your customers engaged with Fordeer today!


Dane Nguyen

I'm a reporter in the form of a content writer. I bring the newest trends in e-commerce so you and your online store can keep up with them.