Automated Labels: Capture Instant Attention to Stand Out in Seasonal Sales

Consumer demand spikes sharply during seasonal sales, from Black Friday, Christmas, and New Year to occasions like Mother’s Day or Valentine’s. However, not all Shopify stores leverage the power of attention-grabbing labels to attract customers. Only merchants who understand how to effectively utilize labels can truly drive sales.

Research from trusted sources like Shopify and Statista shows that merchants using labels with automated conditions in seasonal campaigns can increase conversion rates by up to 35%, while average sales can rise by 20% to 40% during peak periods. These numbers highlight the significant advantage that label utilization can offer, drawing immediate customer interest and creating a distinct competitive edge. It’s time to join Fordeer and set your store apart from competitors by using targeted labels and badges to maximize revenue during the upcoming BFCM.

I. Key Factors for Successful Sales with Labels During Seasonal Events

1. The Importance of Instant Attention for Optimizing CRO

According to Nielsen Norman Group, labels designed to capture attention can boost product visibility by up to 70% within the first few seconds. Additionally, 30% of shoppers are more likely to make quick decisions when seeing labels like “Discount” or “Best Seller” (Retail Dive).

Conversion Rate Optimization (CRO) focuses on transforming traffic into sales by strategically showcasing products and smoothly guiding customers through the buying journey. Leveraging labels to capture instant attention is a powerful CRO tactic; these labels not only highlight key product features but also create a sense of urgency that encourages immediate purchasing decisions.

2. Understanding Your Audience

In today’s fast-paced marketplace, customers across all industries face the challenge of distinguishing between brands and products as trends shift rapidly. To address this, we identify three key customer segments:

• Quality Seekers - customers prioritizing brand credibility and product quality, often looking for trusted brands and superior craftsmanship.
• Inventory-Sensitive Shoppers - customers who closely monitor stock levels and availability, driven by the fear of missing out on limited inventory.
• Bargain Hunters - customers actively searching for discounts and promotions, seeking the best value for their purchases.

Each customer segment has unique preferences and purchasing behaviors, and understanding these distinctions enables brands to tailor strategies for maximum impact. Setting labels that align with each segment’s specific insights is crucial for effective targeting. Fordeer simplifies this process by providing customized labeling solutions that capture customer attention and enhance engagement.

With Fordeer, brands can effortlessly apply labels that speak directly to quality seekers, inventory-sensitive shoppers, and bargain hunters, ensuring every product appeals to the right audience at the right time.

II. Challenges and Solutions from Fordeer

Failing to stand out, even with high website traffic, often results in customers browsing and leaving without taking any action. Imagine a typical shopper who visits dozens of e-commerce sites daily; what will make them pause and notice your store?

Together with Fordeer, let’s identify some major challenges and offer optimal solutions:

1. Struggle to Stand Out from Competitors

Merely copying label strategies from established brands or using labels similar to competitors’ can make a store blend into the crowd, failing to create a distinct impression. Additionally, using vague conditions can make it harder for a store to stand out. Ultimately, you may end up with a poorly executed duplicate.

Fordeer's Solution: Showcase Key Occasion Messages with Schedule Settings

With Fordeer’s advanced labeling features, merchants can align label display timing with specific upcoming events, such as Black Friday & Cyber Monday (BFCM) or Christmas, ensuring their campaigns are timely and relevant.

Why It Work?

A well-timed condition, aligned with Shopify merchants’ promotional strategies, is critical to grabbing attention. However, the success of labels goes beyond timing - it requires compelling content that resonates with customers. Thoughtful messaging paired with strategic timing makes all the difference.

This targeted approach ensures that the label not only communicates urgency but also appears at the right time to capture customer interest.

Basic Instruction:

• Open the Fordeer: Product Labels & Badges app
• Create text or image-based labels tailored to your sales event.
• In the Schedule Settings, enable the Date Range feature to define when the label will be visible.
• Use the Weekly Timing option to display labels during specific hours, like peak shopping times.

Example in Action:

For BFCM, a merchant could display a label reading: “Black Friday Special: 30% Off! Ends Tonight”

• Display Period: Nov 24 - 29, 9 AM - 6 PM daily
• Notice: Ensure the label is only visible during peak shopping hours to maximize engagement.

2. Failure to Inform New or Recently Launched Products

Many Shopify merchants miss out on a key segment of high-intent customers by not prominently displaying new products. Research indicates that 80% of consumers are more likely to click on new items when browsing e-commerce sites. Without an effective way to spotlight these fresh offerings, stores risk losing potential sales from customers specifically seeking new and exclusive products. Relying solely on traditional product listings can make it harder to capture this valuable attention.

Fordeer's Solution: Show Based on the Product's Active Date

With the Date feature, merchants will be allowed to show the labels automatically based on the date products are created or published.

Why It Work?

Fordeer’s automatic display feature allows labels to appear based on the product’s active date, making it easy to feature new products without manual updates. This feature ensures that labels like “New Arrival” or “Just Launched” are automatically shown on products recently added to the store, capturing customer interest without additional effort from the merchant.

Basic Instruction:

• Open the Fordeer: Product Labels & Badges app
• Design a label that will appear on new products.
• In Product Settings, set the label to display automatically based on each product’s active date.

Example in Action

For a new line of handbags, set an automatic “New Arrival - 30% OFF” label to display on each product as it becomes active.

Choosing a specific period of 7 days ago means that the label will display on products newly opened for sale within the past 7 days, ensuring that new items stand out to customers interested in discovering the latest products.

3. Not Effectively Highlight Discount Programs

If you have excess inventory and need to push discounted items, labels can play a critical role. A well-displayed discount label can boost the click-through rate by up to 30% compared to unlabeled products. At this point, it’s all about delivering compelling content that drives conversions.

Solution from Fordeer: Automated Discount Range Labels

Automatically show labels for products within a specific discount range as per your settings. Control the discount display with customizable levels to present special deals with labels like “Discount,” “Exclusive Offer,” or “Sale Off.”

Why It Works

Fordeer’s Discount Range feature automatically displays labels on products that fall within a specified discount range, ensuring consistent and targeted promotion of discounted items. Customizable discount levels allow merchants to tailor labels like “Discount,” “Exclusive Offer,” or “Sale Off” to specific price reductions, enhancing visibility and appeal for budget-conscious customers.

Basic Instruction:

1. Access the Fordeer: Product Labels & Badges app.
2. Design a label with text or images, such as “Discount,” “Exclusive Offer,” or “Sale Off.”
3. In Product Settings, navigate to Advanced options, select Discount Range, and set the desired percentage range for the label display.

These simple settings allow merchants to attractively display discounts, making it easier for customers to spot great deals and boost conversions. In addition, you can combine this label with a discount price badge to show the original and discounted prices side by side, helping customers quickly assess savings and make faster decisions.

Example in Action:

For items with a 20-50% discount, set up an “Exclusive Deal: Up to 50% Off!” label that automatically appears when products meet the discount range criteria.

• Discount Range: Configure the label to display only on products with discounts ranging from 20% to 50%.
• Optional: Display Period: Set the label to appear from March 1–March 10 during peak shopping hours. Price Badges: Enable Price Badges to show both the original and discounted prices, giving customers a clear view of the savings.

III. Success Stories of Using Product Labels & Badges

1. Natural Baby Shower

This children’s brand, inspired by time spent in New Zealand, aims to offer the most natural and sustainable products for parents and babies. They skillfully used Black Friday and Parent Tested labels, combining seasonal promotions with content that reassures parents about product quality.

Their price badges clearly showed before-and-after prices and savings, a compelling strategy particularly appealing to parents who value transparency and cost-effectiveness.

2. Beauty Bakerie

As a cosmetics brand that inspires women globally, Beauty Bakerie is redefining beauty’s role and is committed to making the world sweeter. Anticipating year-end shopping trends, Beauty Bakerie launched an early promotion for customers who ordered ahead, creating strong customer incentives with discounts on flagship products. Labels like “Save” and “Restocked” strongly appealed to loyal fans.

IV. Practical Tips for Optimizing Labels & Badges

1. Placement: Be strategic with label placement. For new product introductions, place labels on the outer corners, left or right, for easy recognition. Additionally, ensure colors align with your brand and context for maximum impact.

2. Smart Use of Labels: Depending on the product and promotion, decide how many labels or badges to include. Ideally, labels should convey all essential information immediately to help customers make purchasing decisions, thereby enhancing CRO across your site.

3. Track and Act: Regularly monitor labeled products in your campaigns, evaluate results, and take timely action as needed.

Conclusion

Optimizing your online store – particularly through labels – to boost CRO and attract potential customers at the right moment is crucial but not easy. We recommend combining these best practices with real customer feedback to help Shopify merchants gain a comprehensive perspective on label optimization, leaving a lasting impression on customers and driving revenue growth.

For more invaluable information, stay updated with Fordeer Team!

• Install Fordeer Apps for Free
• Get immediate assistance by chatting with us.
• Join Fordeer Commerce Community for fresh app updates, expert tips, and private deals.