Double Your Sales With The Pre-Order & Pre-Sale Powerhouse

eCommerce Best Practices Feb 2, 2024
Double Your Sales With The Pre-Order & Pre-Sale Powerhouse

On Shopify, pre-orders and pre-sales are no longer just cool tricks; they're sales-boosting powerhouses waiting to be unleashed. But how do these strategies differ, and how can you leverage them to skyrocket your online store's profits? Buckle up, because Fordeer is diving deep into the secret sauce of doubling your sales with pre-orders and pre-sales!

Understanding Pre-Order & Pre-Sale on Shopify

Let’s find out what pre-orders and pre-sale are first!

Pre-Orders: These are like "I need it now!" buttons for products yet to be launched. Customers secure their future purchases with payments upfront, often snagging exclusive bonuses and bragging rights as early adopters. You can think of it as a funding boost for production, giving you peace of mind and time to prepare. You gather valuable data on demand and customer feedback, allowing you to refine your offering before launch.

Pre-Sales: These are early access parties for your newest creations. Products are already produced and ready to ship, but you let the hype build by opening up sales before launching. It's like a revenue head start, generating instant cash flow and valuable customer insights before the official launch.

The potential of these strategies to double sales

Double, or even triple, your sales? Pre-orders and pre-sales on Shopify become your secret weapon. First, ignite the hype engine with exclusive bundles, timed discounts, and influencer partnerships, creating a "gotta-have-it-now" frenzy.

Amplify your reach across social media with engaging campaigns and user-generated content, letting the excitement ripple further. Unlock early revenue and lock in loyal customers: pre-orders fuel production, while pre-sales bring instant cash and valuable data to refine your offering.

Finally, weave a captivating brand story that connects your product to their aspirations, making them feel part of something exclusive. By mastering these elements, you'll watch your sales skyrocket, leaving you wondering: was it just double, or was it triple? Get ready to unlock the Shopify pre-order and pre-sale powerhouse—your path to explosive sales growth starts now!

Pre-Order vs Pre-Sale: Understanding the difference

Pre-orders and pre-sales on Shopify, both sales-boosting tactics, hold key differences. Pre-orders are like future reservations for yet-to-be-launched products, securing funding and gauging demand with upfront payments and exclusive bonuses.

Pre-Order vs. Pre-Sale: Understanding the Difference

Think "hype"engine"—perfect for new creations still in development. Pre-sales, on the other hand, are early access parties for ready-to-ship products, generating immediate revenue and buzz with standard purchases. Choose your weapon: pre-orders for funding and feedback; pre-sales for instant cash and excitement.

Consider your product's stage and business goals to make the right call. Remember, you can even combine these strategies for a double whammy of sales magic on your Shopify store!

Pre-Order & Pre-Sale Strategies: Boost Your Sales

Pre-Order & Pre-Sale powerhouse

Building excitement by igniting the pre-order and pre-sale fire with hypnotic reveals and tantalizing teasers! Let customers peek behind the curtain with exclusive glimpses and grab-them-now early access. Tick their pulse with limited quantities and thrilling countdown timers. Watch anticipation morph into excitement, then into sales!

Sweeten the pot and ignite early purchases! Shower your pre-order heroes with early bird discounts that beat the crowd, exclusive bonuses like limited-edition items or access to secret content, and free shipping or bonus products that add extra value. Throw in some exciting contests or giveaways for pre-order participants, and watch the excitement (and sales) sizzle! Remember, a little incentive goes a long way in turning "interested" into "committed" customers, fueling your pre-order and pre-sale powerhouse to even greater heights!

Pre-Order & Pre-Sale Powerhouse

Nurturing customer engagement. Don't let the hype fizzle after the launch!

  • Keep your pre-orderers feeling the love with consistent communication, a thriving online community, and exclusive peeks;
  • Regular updates fuel anticipation, social media interaction builds a sense of belonging, and secret previews add to the excitement.

This post-launch engagement powerhouse ensures your customers stay invested, eager, and ready to shout your praises from the rooftops when your masterpiece finally arrives. Turn pre-orders into loyal brand champions, one tweet, sneak peek, and heartfelt update at a time!

Case Studies: Double your sales in action

Pre-order and Pre-sale Shopify arenas are teeming with success stories! Remember the explosive hype around Supreme's limited-edition box logo tees with 6-figure pre-order sales before they even hit the shelves? Or how Kylie Cosmetics ignited a pre-sale frenzy with her mystery lip kit bundles, selling out within minutes? These brands masterfully wielded the "gotta-have-it-now" power of these strategies. But it's not just about big names.

Indie brands like MeUndies used pre-orders to test new designs and secure production funding, while Beardbrand's pre-sale model fueled their expansion with early revenue and customer insights. From limited-edition drops to exclusive pre-order bundles, from influencer collaborations to countdown timers, the success stories are diverse but share a common thread: understanding the audience, generating excitement, and offering authentic value.

In the case of Supreme, it’s pre-order Hype: The "gotta-have-it" factor is amplified with Supreme's iconic branding and limited-edition drops. And in the case of Kylie Cosmetics, both FOMO (fear of missing out) and Social Buzz led to success. FOMO & curiosity make customers eager to get their hands on exclusive products, even if they don't know exactly what they are.

Case Studies: Double Your Sales in Action

At the same time, Fast sales & social buzz: Selling out within minutes demonstrates the effectiveness of this strategy in creating instant buzz and demand. Social media plays a crucial role in amplifying the excitement and encouraging further purchases. People crave exclusivity and pre-orders tap into this desire, generating significant pre-launch revenue (six figures is an impressive number to highlight!).

So, when you unleash the pre-order and pre-sale powerhouses, your store could be next to write its own Shopify sales-smashing chapter!

Step by step to launch a successful pre-order and pre-sales campaign

Step 1. Set your goals & strategy

First, choose your weapon: pre-orders for future creations still taking shape or pre-sales for ready-to-rocket inventory. Define your sales ambition, setting a clear target to conquer. And remember, authenticity is key!

Step 1. Set your goals & strategy

Make sure your pre-order or pre-sale campaign shines with your brand personality and resonates with your audience's desires. With these foundation blocks in place, you're ready to build a campaign that's not just profitable but perfectly aligned with your brand's DNA.

Step 2. Pre-campaign hype

Before you hit the launch button, ignite the hype engine! Start with teasers and sneak peeks, giving your audience a tantalizing glimpse of what's to come. Partner with influencers for insider reveals and build anticipation with countdown timers and exclusive pre-order landing pages.

Unleash your social media magic with engaging campaigns, eye-catching visuals, and relevant hashtags. Let the buzz build, the FOMO rise, and get ready to witness the explosive power of a pre-campaign hype that sets the stage for a sales-sensation launch!

Step 3. Optimize your Shopify store

Transform your Shopify store into a pre-order and pre-sale paradise! Craft a dedicated landing page that shines a spotlight on your soon-to-be-treasured product. Make it a haven of crystal-clear information, showcasing enticing specs, irresistible incentives, and transparent delivery timelines.

Step 3. Optimize your shopify store

Fuel the desire with targeted email campaigns: nurture leads with exciting sneak peeks, build anticipation with countdown timers, and drive conversions with exclusive pre-sale offers. Finally, seal the deal with a seamless checkout experience. Secure payment options and a frictionless process let customers pre-order or pre-purchase in a heartbeat, leaving them with nothing but excited anticipation for your next big thing!

Step 4. Launch & engage

The moment arrives! Blast the launch button and watch the excitement surge. Announce your pre-order or pre-sale with fanfare, and enticing special offers for the early birds. Be the attentive host, promptly answering questions and soaking up the buzz. Unleash the social media tsunami – encourage customers to share their pre-order joy, letting their enthusiasm ripple through your online community.

This launch day engagement is the cherry on top of your campaign sundae, turning mere sales into a celebration of shared anticipation and brand love. Now sit back, enjoy the ride, and get ready to wow your customers when your masterpiece finally lands!

Step 5. Post-campaign success

Don't let the post-launch buzz fade! Fulfill orders swiftly, keeping customers informed every step of the way. Their satisfaction is your success story. Gather valuable feedback and sales data – it's gold for refining future campaigns and offerings.

And most importantly, show your early adopters the love! Express gratitude, offer exclusive perks, and nurture your blossoming community. Remember, loyal customers are your biggest advocates. By prioritizing fulfillment, feedback, and ongoing engagement, you turn pre-orders into loyal fans, and your next campaign into an even bigger sales smash!

Wrap up,

Now, go forth and make Shopify tremble with the echoes of your booming pre-order and pre-sale success! But remember, don't leave anyone behind!

  • Ensure your landing pages and visuals are optimized for the mobile world, where attention spans are precious;
  • Captivate your audience with high-quality images and videos, weaving a compelling narrative that ignites the desire for your product.

By mastering these bonus tips, you'll amplify your pre-order campaign's reach, engagement, and ultimately, sales.

And if you are looking for an app that can help you generate revenue even when out of stock, and replace out-of-stock with preorder buttons, you’re in the right place. Let Fordeer show you Fordeer: PreOrder Now PreSale - an assistant that is easy to use, set up, and create campaigns with just a few clicks. Moreover, it can build hype with countdown timers on coming soon, drops, pre-sales & restocks with a powerful analytics dashboard for revenue and AOV data.

👉 Fordeer Commerce, which is a software agency founded in October 2022, is so honored to strive with the mission of producing support tools for businesses all over the world. “The great tools for the best businesses”. Our highly qualified programming engineers, with all their passion, are always ready to dedicate themselves to creating the most useful apps for your business and Shopify online store. Keep following our blog to get more helpful business knowledge and top trends daily.
Fordeer: PreOrder Now PreSale is designed to help your store generate revenue even when products are out of stock. With Fordeer, you can seamlessly replace the disappointment of out-of-stock items with preorder buttons, allowing customers to secure their purchases in advance. Do not hesitate, let's maximize your sales potential and keep your customers engaged with Fordeer today!


Sylvie Nguyen

My go-to motto of all time: Everything you want is on the other side of fear. Transform the ordinary into the extraordinary, catch me at the keyboard.