Product Badges: How to Make Your Products Stand Out and Drive Sales

eCommerce Best Practices Jan 23, 2024
Product Badges: How to Make Your Products Stand Out and Drive Sales

Struggling to find ways to make your business stand out and drive more sales? One effective way to capture the attention of your customers and create a sense of urgency is by using product badges. These small but powerful visual elements can make a significant impact on your conversion rates.

The benefits of product badges are undeniable and Fordeer will provide you with actionable tips on how to create compelling badges that will make your products shine.

Overview of Product Badges

What are product badges?

What are product badges?

Shopify product badges are lively, virtual banners adorning your product images, beckoning to potential customers with a friendly wave. In the vast expanse of online selling, grabbing attention is the key to success, making the notion of adorning your products with these intriguing banners quite appealing.

Why does your business need to use product badges?

I guess that now there’s one question that clicks your mind, which is: “Why do we need those small stickers for our products?”. Well, let Fordeer give you the answer.

You should consider, for a moment, the impact of Shopify product badges—those little visual cues that become a silent but effective spokesperson for your products. These badges, akin to small, attractive labels, are not just decorative; they play a crucial role in the art of online retailing.

When these badges grace your product images, they act like the charming host at a party, drawing customers in with a warm welcome. It's not just about making your products visible; it's about making them unforgettable. Imagining the impact of a "New" badge or a "Top Pick" badge subtly influences a potential customer's decision-making process.

As you embark on the journey of online selling, think of these badges as your friendly assistants, working tirelessly to convey not just the features but the emotions tied to your products. It's not merely about selling; it's about creating an experience, and these badges are your companions in crafting that narrative.

Common product badges used by store owners

Product sold-out badges

Product sold-out badges

The badge is typically designed to be easily noticeable on the product page. It may include the words "Sold Out" or use an icon, color, or label that communicates the unavailability of the product.

Product sales badges

Product sales badges

Product sales badges, also known as sales labels or tags, are visual indicators placed on product images or descriptions to highlight ongoing promotions, discounts, or special offers. These badges are designed to capture the attention of potential customers, communicate value propositions, and encourage sales.

The primary purpose of sales badges is to draw attention to a product's discounted price or special offer. These badges aim to entice customers by showcasing the product's affordability or the benefits of purchasing during a specific promotion.

New arrival product badges

New arrival product badges

A "New Arrival" product badge is a visual element, often displayed as a label or badge, that signifies a recently added or newly launched product in an online store's inventory. This badge serves as a prominent indicator to inform customers that the particular item is a fresh addition to the product lineup. The primary purpose of the "New Arrival" badge is to draw attention to the latest offerings and encourage customers to explore and consider these recently introduced products.

Trust badges

Trust badges

Product trust badges, also known as trust seals or trust icons, are visual elements displayed on eCommerce websites to convey a sense of trustworthiness and credibility to online shoppers. These badges are designed to assure customers that the website is secure, the transaction process is safe, and the products or services meet certain quality standards. Trust badges play a vital role in building confidence and reducing concerns that potential customers may have when making online purchases.

How product badges make products stand out and drive sales

Instant recognition

You can consider your product badges as your set of appealing nametags - little visual cues that instantly grab attention and share vital details. In this competitive online marketplace, making your products stand out is of paramount importance.

These badges are like the enthusiastic storytellers of your product lineup, using a language of simplicity and charm. "New Arrival," "Best Seller," or "Sale" are not just labels; they're the lively introductions that captivate your customers from the get-go.

Think of a "New Arrival" badge as the excited waving. It sparks curiosity, inviting customers to explore what's fresh and exciting in your product range. The "Best Seller" badge, on the other hand, is effortlessly catching everyone's attention. It's not just a label; it's a testament to your product's popularity, making customers take notice and consider what makes it the crowd favorite.

These badges, adorned with short and sweet messages, are your products' way of saying, “Hello, here's what makes me special!” It's not just about visibility; it's about forging a connection with your customers. In a world where attention is a precious commodity, these badges help you to stand out, be remembered, and invite customers to a delightful exploration of your product offerings.

Building trust

These trust badges like “Certified”, “Premium Quality”, or “Customer Favorite” not only speaks to the excellence of your offerings but serve as reliable companions in the journey to build trust and credibility with your valued customers. In the realm of online commerce, trust is paramount, and these badges act as visual testimonials of your product's outstanding attributes.

The "Certified" badge is akin to a prestigious certification, assuring customers that your product has met stringent standards and is deserving of their trust. Meanwhile, the "Premium Quality" badge is your product's declaration of excellence, signaling to customers that they are investing in a superior offering.

Customer testimonials

There's the “Customer Favorite” badge—a testament to the heartbeat of your brand. This badge proudly showcases that your product isn't just a purchase; it's a preferred choice among discerning customers. It fosters a sense of belonging and assures potential buyers that they are making a selection that resonates with the wider consumer community.

Customer testimonials

Customers, in the digital marketplace, seek assurance and reassurance before making a purchase, and these badges play a pivotal role. The “Customer Favorite” badge is more than an emblem; it's an endorsement of your product's popularity and customer satisfaction.

In this landscape where choices abound, customers gravitate toward products that not only meet their needs but also align with their values. Badges become the heralds of these shared values, assuring customers that your product stands tall in terms of quality, popularity, and adherence to established standards.

Highlight features

The badges showcase special offers like “Free Shipping”, “Discounted Price” or the ever-popular “Buy One, Get One Free” which not only catch your eyes but also make your customers' shopping experience all the more delightful.

First in line is the "Free Shipping" badge – the VIP pass for shoppers who appreciate the added value of having their purchases delivered to their doorstep without any extra cost. It's a gesture of convenience and a sweet deal that decides to click that “Buy Now” button even more appealing.

Next, the "Discounted Price" badge takes center stage, offering a virtual spotlight on your product's reduced price tag. This badge not only signals a fantastic deal but also communicates to the budget-conscious shopper that your product is not just desirable but also affordable.

Last but certainly not least, the “Buy One, Get One Free” badge – the ultimate crowd-pleaser. It's like an exclusive invitation to a two-for-one party, enticing customers to enjoy a little extra for the same price. This badge is not just about making a purchase; it's about making a wise investment in value and indulgence.

Adapting to seasonal and trend changes

In the realm of online retail, where staying relevant is paramount, product badges play the role of your products' stylists, ensuring they are always dressed appropriately for the occasion. These badges are like the curated playlists for your product lineup, setting the mood and vibe according to the trends and festivities in the air.

The "Summer Collection" badge, with its sun-kissed charm, transforms your products into must-haves for warm and sunny days. It's a visual celebration of all things bright, breezy, and in vogue, capturing the essence of the season and enticing customers to explore the freshness your store has to offer.

As the academic season approaches, the "Back-to-School" badge takes center stage, turning your products into scholarly companions ready for the year ahead. This badge speaks to the conscientious shopper, signaling that your offerings are not just stylish but also smart choices for upcoming scholastic adventures.

How to create effective product badges

Understand your audience

When you embark on the journey of creating product badges, you have to thoughtfully explore the intricacies of your target audience. You have to understand their preferences, needs, and pain points.

Understand your audience

It's akin to putting on the lens of your customers, understanding their desires, and empathizing with the challenges they face. Only by immersing yourself in the world of your audience can you craft product badges that truly resonate. This is the canvas upon which the art of tailoring comes into play—shaping your badges into more than mere visual elements but into empathetic messengers.

The goal is not just to catch the eye but to strike a relationship and create a connection. Therefore, before you design, you should ponder over the intricate details of your customer base, ensuring that your badges speak their language and leave a lasting impact that goes beyond the surface.

Keep it simple

To master this art, simplicity becomes your greatest ally. You’d better opt for uncomplicated designs that effortlessly convey your message. Let the mantra be: keep it simple, but make it significant.

You can utilize clear fonts that are both legible and aesthetically pleasing, and choose vibrant colors that not only stand out but also harmonize with your brand's identity, ensuring seamless integration with your overall visual language. The goal is to craft badges that are not only visually appealing but also instantly recognizable, creating a cohesive and memorable presence for your brand in the competitive landscape of online commerce.

Align with branding

By ensuring that your product badges align seamlessly with your overall branding, you not only maintain consistency but also craft a cohesive and professional aesthetic throughout your entire product catalog. This deliberate alignment serves as a powerful tool for reinforcing your brand image in the minds of your customers.

It goes beyond mere visual appeal, creating a lasting impression that resonates with the values and essence of your brand. Consistent branding, from logo design to the choice of colors and typography in your product badges can foster a sense of familiarity and trust.

Align with branding

It's a subtle but impactful way to communicate your brand's commitment to quality, reliability, and attention to detail, ultimately enhancing the overall customer experience. As customers navigate through your product catalog, the cohesive visual language presented by your badges becomes a reassuring guide, instilling confidence and loyalty in the process.

Shopify has many product badges and label apps available in store for you, and Fordeer would like to offer you a helpful tool - our Fordeer Product Badges & Label, you can effortlessly enhance your customers' shopping experience by using attractive labels and badges, making it easier for them to make purchasing decisions and buy more. You can check it out now!

In conclusion,

Incorporating eye-catching product badges into your e-commerce strategy can significantly enhance your products' visibility and drive sales. The strategy starts with understanding your audience, keeping the design simple and aligned with your brand, and continuously testing and optimizing, and you'll be well on your way to making your products stand out in the competitive online marketplace.

Start implementing these tips today to give your products the attention they deserve and boost your sales!

For more invaluable information, stay updated with Fordeer Team!

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Welcome to the ultimate Fordeer Product Badges & Label application that empowers merchants to highlight their products and drive more sales. With this helpful tool, you can effortlessly enhance your customers' shopping experience by using attractive labels and badges, making it easier for them to make purchasing decisions and buy more.


Sylvie Nguyen

My go-to motto of all time: Everything you want is on the other side of fear. Transform the ordinary into the extraordinary, catch me at the keyboard.