Shopify Metafields: The Ultimate Overview

Shopify Best Practices May 19, 2023
Shopify Metafields: The Ultimate Overview

Metafields are a flexible and effective solution for Shopify-based e-commerce companies. You may save and show extra information that is pertinent to your business by adding custom fields and data to your items, clients, and orders. Metafields can assist you in achieving your objectives, whether you're trying to improve your product pages, your business operations, or the consumer experience.

In this article, Fordeer will go into more detail about metafields and how to leverage metafields to enhance their Shopify stores, as well as top-rated Shopify metafield apps.

What is a metafield?

Shopify metafields are custom fields that may be used to add additional details to orders, collections, and products in your store. Contrary to the typical concept of metadata in SEO, where the main purpose is to send information to search engines rather than people, this sort of metadata is available for your customers to see.

Shopify Metafields: The Ultimate Overview - Shopify image metafields

Metafields help you to customize the functionality and appearance of your Shopify store by letting you save specialized information that isn't usually captured in the Shopify admin. Metafields can be used internally in your Shopify admin, and you can also choose to display them in your online store. Here are some examples of metafields and where you can use them:

  • Create shipping instructions for products, such as information on packing material, for your product page in your Shopify admin.
  • Create estimated processing or shipping time, such as Ships in 1 day, and display it on your product pages in your online store.
  • Add color information for products, such as red, black, or blue, and display it on your product pages in your online store or use it to create automatic collections by metafields.

Directly from your Shopify admin, you can add metafields to your goods, collections, clients, orders, and other elements of your store.

The majority of metafields can be linked to your theme using the theme editor if you have an Online Store 2.0 theme. You can change your theme code or engage a Shopify Expert to assist you if you're using outdated themes or wish to add metafield kinds that your theme doesn't support.

The power of metafields: real-world examples for e-commerce store optimization

Improving product pages

Metafields and metaobjects can be used to enrich product pages with details, such as product dimensions and shipping information. Examples of product pages using metafields include home goods stores, pet food stores, and Artknit Studios. Metafields can be used to display product composition, designer notes, and other characteristics to help customers make an informed purchasing decision.

Enhancing customer experience

In collection pages, metafields can be used as filters. For instance, a skin care company might make a metafield for skin type so that customers can sort products by skin issue. This is made really simple with the Shopify Search & Discovery app, which lets you choose which metafields to use as filters.

You can attach related and complimentary products to another product using Search & Discovery. On occasion, you might want to link a product with another Shopify resource. A list of suggested products could be attached to a blog post using the "product reference" metafield.

Shopify Metafields: The Ultimate Overview - Shopify customer metafields

Streamlining operations

Metafields can be used to manage order processing, maintain inventory levels, and other processes. For instance, I discovered a task that syncs inventory levels to different metafields in Mechanic, our go-to Shopify automation program. Every time your store updates its inventory, the job runs and replicates inventory availability data to metafields on the relevant variant.

Since it includes the option to insert different location IDs, it could be useful, for instance, to show the product availability in your various physical stores for each of the product variants on the front end of your online store. Metafields can also be used to build automated collections.

Creating automated collections

Metafields allow users to create automatic collections from product or variant metafields, which is more flexible and precise than using product tags. When creating a metafield definition, the checkbox "automated collections" must be selected.

When creating a new collection, the metafields made available for automated collections will be available as conditions to create collection logic. There are limitations, such as a maximum of 128 definitions per product and variant metafield definitions, but it is a powerful feature.

Segmenting and personalizing

You can separate and customize your shop data by using metafields. For instance, you could utilize metafields to collect more details about your consumers (using a form created by a third party app) and then segment your customer base according to factors like their proximity to a store or how they learned about the company.

To learn more about how to use metafields in the Shopify store, you can access Fordeer’s Help Center to get more detailed instructions.

The top-rated Shopify metafield apps

Ablestar Bulk Product Editor by Ablestar

The top-rated Shopify metafield app - Ablestar Bulk Product Editor by Ablestar

Rating: 5.0/5.0

Discover the safe and simple way to manage your product data. You can edit prices, metafields, Google Shopping data (and so much more) with confidence knowing what changes will occur. Tale back control over the edit process with previews, progress monitoring, and an undo option. You can do one-off edits, upload spreadsheets, or configure automations to save your valuable time.

Key features

  • Visibility and confidence with edit previews, progress and an undo option
  • Use your own spreadsheets, no need to reformat to a strict specification first
  • Quickly export products to formats like CSV, Excel and Matrixify / Excelify
  • Dynamically edit your products in bulk with powerful filters and placeholders
  • Automatically generate product descriptions with ChatGPT

Variant Description OMG by Sections Design Vandelay SRL

Variant Description OMG by Sections Design Vandelay SRL

Rating: 5.0/5.0

With Variant Description OMG you can now add a description for each variant. Increase sales, minimize returns, and customer support with descriptions for every product variant. Communicate different shipping times or availability information, provide variant sizing information, display variant materials or fabrics, and differentiate between different kits or combo packages⁠—there are many use cases. This app is the solution for complex products, designed to enhance your product pages.

Key features

  • Add a description for each product variant
  • Use your own custom variant metafield and show shipping times or specifications
  • No coding require. Easy installation for both Online Store 2.0 and Legacy themes
  • Rich full text editor that supports images, videos, links, tables and many more
  • Translate your variant description in multiple languages

Magical Product Metafields by Magical Apps

Magical Product Metafields by Magical Apps

Rating: 5.0/5.0

A fast and easy way to display Product Metafields, or Variant Metafields content on your product pages. We have everything you need to organize and display additional product and variant content on your product pages. Flexible uses include - ingredients, specifications, materials, sizes, measurements and more. Our simple app allows you to set conditions, sort order, and the display style ensuring that this content enhances your product pages and matches your brand.

Key features

  • Display Metafields Content on your Product Pages
  • Organize Metafields into smart groups with custom sort options
  • Show Metafields on specific products using powerful conditions
  • Display Metafields in organized lists and tables
  • Customize the style to match your brand

Metafields Guru by 256 Development

Metafields Guru by 256 Development

Rating: 4.9/5.0

A great store needs high-quality products, rich functionality, and eye-catching design. Are we missing something? Yep, you need the data to power your storefront. Metafields are a great tool to store custom pieces of data like product specifications, downloadable files, related products, Google/Facebook data, banner images, etc. Build a better storefront and deliver a unique experience to your unique customers. Our app got your back with all the features for manual and bulk data management.

Key features

  • Create, update, and delete metafields in bulk with a single click.
  • Export metafields to / import from a CSV file of any structure.
  • Utilize the spreadsheet-like UI and advanced filters of Excel-like editor.
  • Add more structure to your data with metafield sets and Shopify's definitions.
  • Use browser extension to manage metafields directly in the Shopify admin panel.

Accentuate Custom Fields by Accentuate Digital

Accentuate Custom Fields by Accentuate Digital

Rating: 4.9/5.0

Define your own advanced field types for any Shopify object. Choose between checkboxes, dates, multi-language text fields, selection lists, image/file uploads and custom JSON objects. Cross-reference your objects to create everything you need to make your site stand out among the competition and accurately reflect your brand's offerings. Accentuate Custom Fields integrates seamlessly with your Shopify admin, giving you an easy to use and accessible user interface.

Key features

  • Improved metafield editor experience. Full support for Shopify OS 2.0 types
  • Define custom layouts for specific product, pages etc. to use in your theme
  • Advanced image resize/crop and transformation options directly in Liquid
  • Sync field definitions and transfer data between stores using Excel
  • See our website for a full list of ACF features, including versioning of data


Shopify Metafields enables users to store custom metadata against any object in the store like products, orders, customers, shipping zones, collections, and many others. They offer maximum customization options with minimal effort while complying with Google's structured data guidelines. With improved SEO potential and increased visibility among search engines, core extensions deliver better results through conditional logic, calculated properties, media tags, map fields, radio button sets, color pickers, and other advanced input types.

Metadata Fields facilitate custom integrations into existing processes at lower risk than before, making Shopify more flexible while maintaining stability and compatibility with multiple 3rd party applications working together simultaneously. Overall, they simplify app development and enhance user experiences, along with providing developer feedback toward achieving common goals.

👉 Fordeer Commerce, which is a software agency founded in October 2022, is so honored to strive with the mission of producing support tools for businesses all over the world. “The great tools for the best businesses”. Our highly qualified programming engineers, with all their passion, are always ready to dedicate themselves to creating the most useful apps for your business and Shopify online store. Keep following our blog to get more helpful business knowledge and top trends daily.
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Summer N.

A great passion for writing and is thriving day by day. Be patient, persistent, creative, and professional. That's how I am doing, and trying to be a better version of myself.