Ideas for Social Media Posts during Black Friday Cyber Monday (BFCM) 2024

Black Friday and Cyber Monday (BFCM) are the Olympics of the retail world, and if you’re not prepared, you could end up missing the podium. In 2024, more than ever, consumers will be glued to their screens, hunting for the best deals, and social media will be their guidebook. With millions of brands vying for attention during this high-traffic shopping season, the question isn’t just what you’re offering, but how you’re promoting it.

That’s where your social posts come in. They’re your ticket to breaking through the noise, creating excitement, and driving people to your store. But winging it won’t cut it—crafting a killer social media strategy for BFCM is essential to winning over customers and cashing in on this sales bonanza.

In this blog, we’ll dive into the significance of BFCM, how to prepare your social media strategies, creative post ideas to help you shine, and how to track your success so you can head into the holiday season with confidence.

I. Understanding About BFCM

1. Black Friday and Cyber Monday in 2024 and its significance on social media

Black Friday and Cyber Monday (BFCM) in 2024 are set to be bigger than ever. With the rise of e-Commerce, consumers are shifting their shopping habits online, where they can score the best deals without leaving their homes. What makes BFCM so special is not just the discounts—it’s the sheer magnitude of consumer attention on these two days. In fact, BFCM has become a global phenomenon, with billions in sales happening within a matter of hours.

As social media continues to expand, social commerce offers consumers more opportunities to explore and purchase products across various platforms. In 2020, global sales via social media were estimated to be around $89.4 billion. Predictions indicate that the social commerce market could reach approximately $604.5 billion by 2027.

During 2020, eCommerce significantly outperformed Black Friday and Cyber Monday sales, even amid unexpected lockdowns and economic challenges. Online competition reached unprecedented levels. Shopify store owners collectively generated an impressive $5.1 billion in sales during the Black Friday to Cyber Monday period, marking a 76% increase from the previous year.

This isn’t just an opportunity for brick-and-mortar stores with online presences; it’s a golden chance for all types of businesses to capture a share of this massive spending spree. Social media, in particular, plays a pivotal role in how brands connect with their audience during this frenzy. Platforms like Instagram, Facebook, TikTok, and Twitter transform into powerful marketing arenas where brands can create excitement, build urgency, and directly interact with potential customers.

2. The Role of Social Post Across BFCM

When it comes to BFCM, social posts are the key to turning browsers into buyers. They serve as your direct line to your customers, giving you the chance to guide their purchasing decisions in real time. The power of a well-crafted post is immense—whether it’s an Instagram story, a Facebook ad, or a TikTok challenge, every piece of content you share has the potential to convert viewers into customers.

First and foremost, social posts build anticipation. By creating countdowns, sneak peeks, and teaser campaigns, you can generate excitement well before the sales event even begins. This strategy helps keep your brand top of mind when shoppers are ready to spend. For example, an Instagram story showing a behind-the-scenes look at upcoming deals can give your followers a reason to keep checking back.

During BFCM itself, social posts drive real-time engagement. Flash sales, time-limited offers, and live updates on stock levels can create a sense of urgency that pushes customers to act fast. Consider the psychological pull of a limited-time offer promoted through Instagram or Facebook: shoppers are far more likely to make impulsive purchases when they see that an item is about to sell out.

Additionally, social media posts allow you to leverage social proof to boost credibility. User-generated content (UGC), such as reviews and testimonials shared by your customers, is a powerful tool during BFCM. It shows potential buyers that others are already enjoying your products, making them more likely to follow suit. Featuring UGC in your social posts not only builds trust but also encourages more engagement as customers want to be part of the community.

Visuals play a huge role in BFCM social media strategies. Eye-catching images and videos that highlight your best deals, showcase products in action, or tell a story will help you stand out in a crowded feed. The more visually appealing your content is, the more likely people are to stop scrolling and take notice.

Lastly, social posts are also instrumental in driving traffic to your website or store. Clear calls-to-action (CTAs) in your posts can lead directly to product pages or checkout. By incorporating CTAs like “Shop Now” or “Grab Your Deal Before It’s Gone,” you encourage immediate action. You can even use specific discount codes for social followers, creating a sense of exclusivity and urgency.

To make the most of BFCM, your social posts need to be strategic, engaging, and visually compelling. Each post should have a clear goal—whether it’s to build excitement, encourage engagement, or drive sales. When done right, your social media presence can be the game-changer that propels your business to new heights during the biggest shopping event of the year.

II. How to Prepare Your Social Post Strategies to Win BFCM 2021

From a consumer's viewpoint, social commerce can address the needs of those browsing online without a clear idea of what they're looking for or even the intention to make a purchase. Before diving into strategies for leveraging social commerce, there are a few key points to consider.

Determining your target market is essential for successfully implementing any tactic. Identifying your ideal customers based on factors like their location, beliefs, online behaviors, income levels, and preferred devices can save you time and money while maximizing your success. The better you understand your consumers, the more effectively you can profit from them.

Additionally, keep an eye on the social commerce landscape; according to Insider Intelligence, social commerce sales are expected to represent 4.3% of total retail eCommerce sales. Beyond fashion, categories like home decor, electronics, and brands offering unique products are also significant players.

These insights will help you determine how much to invest in social commerce. If you're ready, let’s explore how to run your business on social media effectively!

1. Plan Early and Map Out Key Dates

When it comes to BFCM, timing is everything. You can’t afford to scramble at the last minute. The most successful BFCM campaigns start weeks, if not months, ahead of time. Early planning allows you to build momentum and ensures that your promotions align with key shopping dates.

Start by creating a content calendar specifically for BFCM, mapping out:

• Pre-BFCM Teasers: Warm up your audience with sneak peeks, countdowns, and behind-the-scenes looks at what’s coming. These posts generate buzz and anticipation, keeping your brand top of mind.
• Exclusive Pre-Sales: Offer exclusive early access to loyal followers or subscribers. Use platforms like Instagram Stories or Facebook Live to drop limited-time offers that give early shoppers a head start.

In general, Facebook boasts the highest conversion rate at 5% and the greatest revenue potential at $1,398, followed by Pinterest, Instagram, Twitter, and Snapchat. It's also important to highlight TikTok, the latest player in social networking with over 100 million users. TikTok has made significant strides into the eCommerce space through partnerships with Shopify and Walmart.

• BFCM Weekend: Plan out posts for each day of the BFCM weekend (Friday through Monday). Highlight different product categories, special deals, and flash sales. Keep in mind the specific behaviors of your audience—what might work well on Black Friday may not work as effectively on Cyber Monday.
• Post-BFCM Content: Don’t forget the post-BFCM follow-up! Use this time to thank your customers, share success stories, and offer deals for any leftover stock or extended promotions.

By having a detailed schedule in place, you’ll avoid the panic of last-minute posting and ensure that your messaging remains cohesive and engaging throughout the entire BFCM period.

2. Optimize Posts for Engagement

Engagement is the lifeblood of a successful social media strategy, and BFCM is no exception. Your goal isn’t just to inform followers about sales; you want to involve them, turning passive scrollers into active participants. To achieve this, create posts that encourage interaction—likes, shares, comments, and even direct messages.

Here’s how:

• Ask Questions: A great way to spark engagement is by posing questions directly to your audience. Simple prompts like “Which deal are you most excited about?” or “What’s on your holiday wishlist?” can drive comments and create a sense of community.
• Run Giveaways: Who doesn’t love free stuff? Giveaways can be a powerful tool for boosting engagement. You can require participants to like, share, or tag a friend to enter, which increases your brand’s visibility and attracts more potential shoppers.
• Polls & Quizzes: On Instagram or Facebook, use polls and quizzes in Stories to get your audience involved. Quick, fun, and interactive posts create a connection with your brand and boost algorithmic visibility.
• Call-to-Actions (CTAs): Use strong, clear CTAs in every post. Whether it’s “Comment below for a chance to win” or “Swipe up to grab the deal before it’s gone,” your posts should always encourage the next step.

By making your posts interactive, you’ll not only increase your reach but also create a sense of investment from your audience, keeping them coming back to your feed throughout the BFCM period.

3. Leverage FOMO (Fear of Missing Out)

BFCM thrives on urgency and scarcity. Shoppers want to believe that if they don’t act fast, they’ll miss out on the best deals of the year. Creating a sense of urgency is key to driving conversions—and your social posts can be your most powerful weapon here.

• Countdown Timers: Use countdowns to remind your followers how much time is left before your deals go live, or how long they have to snatch up a particular offer. This can be done through Instagram Stories, pinned posts on Facebook, or even within video content.
• Flash Sales & Time-Sensitive Offers: Promote limited-time flash sales that last only a few hours. Announce these sales in advance to build anticipation and then post frequent reminders throughout the sale window to keep your audience engaged.
• Live Sales Notifications: Tools like Fordeer: Sales Pop Up - Popups are incredibly effective for creating FOMO on your website. These popups show real-time notifications of recent sales, making it clear that other shoppers are snatching up deals—and your visitors should too! This taps into the psychological need to follow the crowd, prompting faster purchasing decisions.
• Low Stock Alerts: Let your followers know when certain products are close to selling out. For example, a post reading “Only 5 left in stock!” can push hesitant buyers to act before they miss their chance. Pair this with live inventory updates to keep your audience on edge.

By using urgency-driven tactics like these, your social posts can create a sense of excitement and immediacy, driving your audience to act fast and make impulse purchases.

4. Harness the Power of Visual Storytelling

Social media is a visual playground, and your posts during BFCM should be designed to catch the eye in an instant. Simply listing your deals won’t cut it—you need to tell a compelling visual story that makes shoppers want to be a part of your brand’s world.

• Product Showcases: Use high-quality images and videos to showcase your products in action. For example, post a video demonstrating the use of your top-selling item or an Instagram carousel featuring close-ups of must-have products. Tools like Fordeer Product Badges & Labels can be especially useful in visually marking special deals or highlighting bestsellers.
• User-Generated Content (UGC): Encourage your existing customers to post photos or videos of your products and then share them on your social media channels. Not only does this provide you with authentic content, but it also serves as social proof, which can be highly persuasive during BFCM.
• Behind-the-Scenes Content: Show your audience what’s going on behind the curtain. Whether it’s packing orders, prepping for the sale, or highlighting your team, this kind of content adds a personal touch and strengthens the connection between your brand and your followers.
• Themed Visuals: Create BFCM-specific branding for your posts. This could mean incorporating holiday colors, special fonts, or fun animations to make your social posts instantly recognizable as part of your BFCM campaign. Use tools like Canva or Adobe Spark to make professional-looking graphics that align with your brand.

The key to visual storytelling is to create posts that are not only informative but also immersive. You want your followers to imagine themselves using your products, enjoying the deals, and feeling part of the excitement. When done right, visual storytelling can enhance the emotional impact of your posts and encourage deeper engagement.

III. Social Post Ideas for BFCM

With a solid strategy in place, it’s time to dive into specific social post ideas that will help you stand out during BFCM. Your goal should be to engage your audience, build excitement, and create a sense of urgency around your offers. Here are several creative and effective post ideas to try for Black Friday and Cyber Monday:

1. Countdown Timers

Nothing builds anticipation like a countdown. Start posting daily countdowns leading up to BFCM to generate excitement and remind your audience of the approaching sale. Countdown timers work especially well on Instagram Stories, Facebook posts, or even TikTok, where you can easily create short, visually striking countdown clips.

• Why it works: Countdown timers keep your audience engaged and in anticipation, making them more likely to check back for updates. With each new post, you’re subtly urging them to stay tuned and not miss out on any deals.

Pro tip: Use animated countdown GIFs or videos to make these posts pop. You can also add “swipe up” links on Instagram Stories to direct viewers to sign up for exclusive early access or to a special landing page.

2. Exclusive Early Access Posts

Offer exclusive early access to your most loyal customers or followers as a way to reward them and generate pre-BFCM buzz. You can tease this access a few days before by announcing it on platforms like Instagram Live or Facebook Live, showing off some of the products they’ll have access to first.

• Why it works: Early access makes your audience feel special and part of a select group, which increases engagement and drives pre-BFCM sales. Plus, those who receive early access are more likely to spread the word.

Pro tip: To create a sense of urgency, mention that early access is limited to the first few people or set a timer that shows how much longer the exclusive window will remain open.

3. Customer Reviews and Social Proof

Sharing customer reviews and testimonials during BFCM can build trust and encourage potential buyers to make a purchase. Highlight your most popular products by pairing reviews with visuals of the items. Use tools like Product Badges & Labels to call attention to best-sellers, limited editions, or customer favorites. This tactic adds an element of credibility and urgency to your posts.

• Why it works: Social proof is one of the most persuasive factors in a customer’s purchasing decision. When potential customers see glowing reviews or high demand for products, they’re more likely to trust your brand and make a purchase themselves.

Pro tip: Share user-generated content where customers are already showcasing your products in action. This is powerful, authentic social proof that enhances your brand’s credibility and builds trust with new buyers.

4. Before-and-After Posts

If your products have a transformative effect (like skincare, fitness, or home improvement items), before-and-after posts are a highly effective visual tool. These posts can show your audience real, tangible results, making them more likely to buy. The visual comparison of what life is like before versus after your product demonstrates the product’s value clearly.

• Why it works: These posts tap into the audience's desire for change or improvement, making the results more relatable and aspirational. They also show potential customers the real benefits of your product.

Pro tip: Use side-by-side images or video transformations. For extra engagement, ask your followers to share their own before-and-after experiences with your product and feature them on your social media channels.

5. Flash Sale Alerts

During BFCM, timing is everything. Flash sales that last only a few hours or feature limited stock can create a huge rush of excitement. Post real-time updates about these flash sales on platforms like Twitter, Facebook, or Instagram Stories to drive fast action. Pair these with Fordeer: Sales Pop Up - Popups to display live notifications of sales happening on your site, which instantly informs shoppers of others purchasing products, creating urgency.

• Why it works: Flash sales create a sense of urgency and exclusivity. The limited timeframe or stock pushes customers to act quickly for fear of missing out.

Pro tip: Set up notifications across your social platforms to go live right as your flash sales start. This ensures maximum visibility and gives followers the chance to grab the deals in real time.

6. Engagement Posts

BFCM isn’t just about selling—it’s also about building relationships and driving engagement. Engagement posts like polls, quizzes, or asking questions can be a fun way to get your audience involved. You could ask them about their favorite holiday traditions, what deals they’re most excited about, or run a quiz on your brand’s product offerings.

• Why it works: Interactive posts drive higher engagement, which can improve your social media algorithms, making your brand more visible to potential buyers. Plus, the more engaged your audience feels, the more likely they are to convert into paying customers.

Pro tip: Run a giveaway where users need to comment, tag friends, or share your post to enter. This not only boosts engagement but also increases your reach.

7. Discount Codes and Special Offers

Exclusive discount codes work wonders during BFCM, especially if you make them available only to your social media followers. Sharing codes through Instagram Stories, Facebook posts, or even TikTok can make your audience feel like they’re receiving a special perk just for following you.

• Why it works: Discount codes offer a tangible reward for being a loyal follower, which can increase customer loyalty and drive immediate sales. Time-sensitive codes add urgency, pushing customers to act fast before the offer expires.

Pro tip: Add a swipe-up link on Instagram Stories that directs viewers to your site where they can redeem the discount code. This makes it seamless for them to take action and claim the offer.

8. Behind-the-Scenes Stories

Give your followers a peek behind the curtain by sharing behind-the-scenes content that shows your team preparing for the BFCM rush. This could be anything from packing orders, organizing stock, or prepping your website for the sale. Behind-the-scenes content humanizes your brand, builds a connection with your audience, and generates excitement about what’s coming.

• Why it works: People love seeing what goes on behind the scenes. It creates a personal connection and gives your audience the feeling that they’re part of something bigger. Plus, it keeps them engaged in the lead-up to your sale.

Pro tip: Share short clips or time-lapse videos of your team working hard to get ready for BFCM. Add captions to explain what’s happening and how your customers will benefit from the sale.

9. Team Up with Micro-Influencer

Social media has transformed the relationship between customers and brands, allowing peer recommendations and social proof to play a pivotal role in buying decisions. As brands increasingly leverage influencers to boost awareness, engagement, and sales, it’s essential to focus on quality over quantity.

While the influencer landscape is saturated, micro-influencers—who typically have between 10,000 and 50,000 followers—offer highly engaged audiences. Businesses are seeing substantial returns from influencer marketing, generating $6.50 in revenue for every $1 spent. Micro-influencers tend to have a more authentic connection with their followers, which translates into higher trust and engagement.

• How to CollaborateIdentify micro-influencers in your niche who align with your brand values. Create partnerships that allow them to showcase your products through engaging content, whether that’s unboxing videos, reviews, or styling tips.
• Why It Works: Micro-influencers often enjoy a more personal relationship with their followers, which can lead to higher conversion rates compared to traditional influencer partnerships. Their recommendations can significantly impact purchasing decisions, especially during high-stakes shopping events like BFCM.
• Pro Tip: Consider running joint promotions or giveaways with micro-influencers to maximize reach and engagement. This not only broadens your audience but also allows followers to discover your brand authentically and engagingly.

IV. How to Measure Your Social Ideas Success

Once your social commerce setup is live, it's time to test how well it's working and see its impact on your business. Make sure to measure everything based on the success goals you set in your strategy. After you gather insights on what works well and what needs improvement, you can adjust your approach to boost profits. Here are some key metrics to consider for social commerce:

1. Engagement: This shows how many people are interacting with your account and how often. Look at:

• Likes, comments, retweets, etc.
• Engagement rate: This is the number of engagements divided by how many people saw your posts.
• Mentions of your account indicate how aware people are of your brand.
• Share of voice: This measures how much people are talking about your brand online compared to your competitors. Tools like Hootsuite, Brandwatch, or BuzzSumo can help with this.

1. Referrals & Conversions: These are important for both sales and marketing goals. To track performance, you might use UTM tracking and Google Analytics.

• Referrals: This shows how users arrive at your website, usually categorized by source. You'll monitor “Social” as a source, broken down by each network.
• Conversions: A social conversion happens when someone visits your site through social media and makes a purchase during that visit.

V. Wrap up

In conclusion, Black Friday and Cyber Monday (BFCM) present businesses with a golden opportunity to connect with consumers through creative and engaging social media strategies. By planning ahead and leveraging innovative post ideas—from countdowns and exclusive early access to engaging customer reviews and behind-the-scenes glimpses—you can maximize your visibility and drive sales.

Remember to measure your performance using key metrics to fine-tune your approach and enhance your results. With the right strategy in place, your BFCM campaign can not only boost sales but also strengthen your brand’s presence in the crowded online marketplace.

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