The 6 Biggest Mistakes Shopify Store Owners Usually Make

Shopify Best Practices Feb 27, 2024
The 6 Biggest Mistakes Shopify Store Owners Usually Make

Running a business on the Shopify platform is a hard nut to crack. However, it’s getting easier if you know the top biggest mistakes Shopify owners usually make to avoid.

While Shopify provides a user-friendly environment, store owners can still find themselves susceptible to common pitfalls that may hinder their success. In this blog post, Fordeer will show you the eight biggest mistakes that Shopify store owners often make and provide insights on how to avoid them.

Overview of top biggest Shopify mistakes

What are Shopify's mistakes?

What are Shopify mistakes?

“Shopify mistakes” refer to errors or oversights made by store owners and operators while using the Shopify eCommerce platform. These mistakes can negatively impact the performance, user experience, and overall success of an online store. Shopify mistakes can manifest in various aspects, including:

  • Website design
  • SEO optimization
  • Product presentation
  • Customer service
  • Security measures

Recognizing and addressing these mistakes is crucial for maximizing the effectiveness of the Shopify platform and ensuring a positive experience for both the store owner and customers. Now let’s dive into why Shopify store owners should avoid these mistakes!

Why should Shopify store owners avoid these mistakes?

Shopify store owners should actively avoid these mistakes for several compelling reasons:

Maximizing sales and revenue

By avoiding common mistakes, store owners can create a more user-friendly and professional online shopping experience. This, in turn, increases the likelihood of converting website visitors into customers, ultimately maximizing sales and revenue.

Enhancing brand reputation

Enhancing brand reputation

Mistakes such as poor customer support, inadequate product descriptions, or a confusing website layout can harm the reputation of the brand. Avoiding these errors contributes to a positive brand image, fostering trust and loyalty among customers.

Improving search engine visibility

Proper SEO optimization is crucial for a Shopify store's visibility on search engines. Avoiding SEO mistakes ensures that the store ranks higher in search results, attracting more organic traffic and potential customers.

Reducing bounce rates

A well-designed and user-friendly Shopify store reduces the likelihood of visitors leaving the site (bounce rates). Clear navigation, compelling product descriptions, and mobile optimization contribute to a seamless experience, keeping users engaged and encouraging them to explore further.

Optimizing marketing efforts

Utilizing social media platforms and other marketing strategies is more effective when supported by a well-optimized Shopify store. Avoiding mistakes in marketing and social media engagement ensures that promotional efforts yield better results and reach a wider audience.

Gaining valuable insights

Regularly analyzing analytics data allows store owners to make informed decisions. By avoiding mistakes like neglecting analytics, owners can gain valuable insights into customer behavior, preferences, and other key metrics, helping them refine their strategies and improve overall performance.

Strengthening cybersecurity

Strengthening cybersecurity

Ignoring security measures can leave a Shopify store vulnerable to cyber threats, compromising customer data and trust. By actively addressing security issues, store owners protect their business and customer information from potential breaches.

Creating a unique brand identity

Establishing a unique brand identity sets a store apart from the competition. By avoiding the mistake of neglecting branding efforts, store owners can create a memorable and distinctive brand, attracting a loyal customer base.

Building long-term success

Avoiding these mistakes contributes to the long-term success and sustainability of a Shopify store. A well-optimized, customer-focused online presence is more likely to thrive, adapt to market changes, and withstand competition over time.

6 biggest mistakes Shopify store owners usually make

Poor service to customers

Delivering exceptional customer service holds paramount importance, especially for budding enterprises. Crafting a proficient and knowledgeable support team serves as the embodiment of your commitment to service excellence.

While some businesses opt for automated bots in customer service, we advocate for a more personal touch. Human interaction fosters a strong bond with customers, a feat unattainable by chatbots.

Prompt responsiveness to online inquiries, thoughtful engagement with social media feedback, and adept handling of client concerns through phone and email form integral components of customer service. Any instance where a consumer seeks your assistance or attention constitutes a customer service interaction.

Poor service to customers

According to a PwC survey, 32% of customers expressed their willingness to cease buying from a brand they otherwise adore after just one negative encounter. Unfortunately, numerous businesses provide subpar customer service, often neglecting to respond to customer messages, leading to detrimental consequences for your Shopify business.

For new entrepreneurs on Shopify, it is crucial not to underestimate the significance of providing top-notch customer service. This endeavor can make a substantial difference in customer satisfaction, retention, and the overall success of your business.

Advertising neglect

Advertising enhances the visibility of a business and its products or services. By reaching a broader audience, businesses can increase brand awareness, making potential customers more likely to consider their offerings when making purchasing decisions.

In competitive markets, businesses need to actively promote themselves to stay ahead. Advertising allows companies to differentiate themselves, highlight unique selling points, and attract customers away from competitors.

Advertising is an investment in the long-term growth of a business. By consistently promoting products or services, businesses can establish a solid market presence, nurture customer relationships, and create a foundation for sustained success.

Poor understanding of their target audience

Conducting thorough research is a dual endeavor, involving the discovery of product ideas and a deep understanding of your customers. The challenge lies in the fact that while you can have customers and then develop a product, it's notably challenging to possess a product and subsequently seek out customers.

Conventional wisdom often emphasizes the examination of numbers and analytics during niche research, and this practice is undoubtedly crucial. However, a frequently overlooked yet vital step is the identification of an ideal customer and the creation of a comprehensive customer profile.

Poor understanding of their target audience

Taking the time to establish a profound connection with your target audience not only enriches your knowledge of their behavior but also facilitates the development of products and services that genuinely cater to their requirements. It's not merely about numbers and statistics; it's about creating a human connection with your customers.

Not focusing on cash flow and profits

Embarking on a business journey often begins with a passion or hobby, and unfortunately, many entrepreneurs tend to neglect the indispensable role of mathematics in the business realm. A seasoned entrepreneur will readily attest that understanding the numbers is a cornerstone skill for effectively managing a business.

The mechanics of business math are refreshingly straightforward. To gauge the potential profitability of your business, consider the following formula:


Breaking down the profit formula, let's consider a hypothetical scenario. Imagine there are 20,000 individuals actively seeking your product online each month. Positioning your business in front of even half of this audience translates to 10,000 potential buyers. If your conversion rate hovers around the average of 1% to 2%, this equates to 100 to 200 sales.

Now, assuming your average order value is $100 and your net profit margin stands at 30%, your monthly profit could fall within the range of $3,000 to $6,000. While these figures are approximations, they underscore the importance of crunching the numbers before diving into any business endeavor.

Absence of social media usage proof

Conducting thorough and insightful research is a crucial aspect of building credibility in the business world, and this process can be viewed from two distinct yet interconnected perspectives. Social proof, encompassing a substantial and engaged social media following, serves as one facet, while positive evaluations featured on your website or prominent search engines represent another. Both elements play pivotal roles in either instilling confidence or giving potential clients pause when contemplating engaging with your business.

In the initial stages of establishing a business, it's quite common to encounter a scarcity of reviews and a smaller social media following. The key lies in actively cultivating both aspects to bolster your online presence and instill trust among your target audience. One effective strategy involves maintaining vibrant and interactive social media profiles, consistently sharing content that resonates with your audience, and encouraging engagement from your followers.

Absence of social media usage proof

To expand your social media reach, focus on increasing the number of people who not only follow you but also subscribe to your content. Regularly updating your profiles with relevant and engaging posts not only keeps your existing followers interested but also attracts new ones, fostering a sense of community around your brand.

When it comes to garnering reviews, especially in the early stages, take proactive measures to encourage your customers. Following a purchase, a gentle reminder or incentive, such as a discount on their next purchase in exchange for leaving a review, can go a long way. This not only boosts the volume of reviews but also provides valuable feedback that can contribute to the enhancement of your products or services.

Absence of action regarding customer feedback

Taking action on customer feedback demonstrates a commitment to customer satisfaction. By addressing concerns and implementing improvements based on feedback, Shopify owners can enhance the overall customer experience, leading to increased loyalty and positive word-of-mouth.

Customer feedback serves as valuable insight into the strengths and weaknesses of a Shopify store. Taking action on this feedback allows owners to make informed decisions for business improvement. This could involve refining products, optimizing website usability, or enhancing customer service processes.

Absence of action regarding customer feedback

Plus, taking action on feedback can help prevent customer churn. Addressing concerns promptly and effectively can turn dissatisfied customers into loyal ones.

On the one hand, neglecting feedback may lead to increased customer dissatisfaction and eventual loss of business. Failure to act on feedback means missed opportunities for improvement. The Shopify store may face issues or shortcomings that could have been addressed, hindering its growth potential.

Businesses that do not take action on customer feedback risk falling behind competitors who are more responsive to customer needs. This can result in a loss of market share and diminished competitiveness.

Over to you,

By steering clear of these common mistakes, Shopify store owners can pave the way for a successful and thriving online business. You should prioritize mobile optimization, embrace SEO best practices, refine product descriptions, and invest in excellent customer support. Combining these efforts with a strong social media presence, clear website navigation, data-driven decision-making, and a well-planned launch can help maximize your Shopify store's potential for success.

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Sylvie Nguyen

My go-to motto of all time: Everything you want is on the other side of fear. Transform the ordinary into the extraordinary, catch me at the keyboard.