Top 5 Best Omnichannel Retailers in 2024

eCommerce Best Practices Mar 12, 2024
Top 5 Best Omnichannel Retailers in 2024

Omnichannel strategies have become the cornerstone of success. As we step into 2024, the top players in the industry have elevated their game, seamlessly integrating online and offline channels to provide a holistic shopping experience. In this blog post, let’s dive in with the Fordeer Team to explore the top 5 omnichannel retailers leading the way in 2024.

Understanding Omnichannel Retailers

What are omnichannel retailers?

Omnichannel retailers are businesses that seamlessly integrate and operate across multiple channels, both online and offline, to provide a cohesive and unified shopping experience for their customers. These channels can include physical stores, e-commerce platforms, mobile apps, social media, and more. The goal of omnichannel retailing is to create a consistent and interconnected journey for customers, allowing them to transition effortlessly between different channels while maintaining a cohesive brand experience.

What are omnichannel retailers?

Omnichannel retail strategies often involve the use of technology, data analytics, and customer insights to enhance the overall shopping experience. This approach recognizes that modern consumers may interact with a brand through various touchpoints, and it aims to eliminate silos between different channels to offer a more seamless, personalized, and convenient experience. Key features of omnichannel retail include integrated inventory systems, synchronized marketing efforts, and a focus on providing a unified customer service experience across all channels.

What are the benefits of omnichannel retailing?

Omnichannel retailing offers a range of benefits for both businesses and customers, including:

Improved customer experience

With omnichannel, customers can move effortlessly between online and offline channels, creating a smooth and consistent shopping experience. Moreover, omnichannel strategies allow for personalized interactions, catering to individual preferences and behaviors.

Increased customer engagement

Businesses can engage customers through various channels such as physical stores, eCommerce platforms, mobile apps, and social media, enhancing brand visibility and customer engagement. That means there are multiple touchpoints along customers' journey.

Enhanced convenience

Omnichannel retailers also offer flexible shopping options as customers have the flexibility to research, browse, and purchase through their preferred channels, whether it’s online, in-store, or a combination of both. Options like in-store pickup, curbside delivery, and home delivery provide customers with convenient choices for receiving their purchases.

Inventory management and data utilization

Omnichannel retail systems often integrate inventory management across channels, reducing the likelihood of stockouts and ensuring accurate product availability information. Moreover, Omnichannel strategies generate valuable data on customer behavior, preferences, and purchasing patterns, enabling businesses to make informed decisions and tailor their offerings.

Data-driven insights help businesses refine their marketing strategies, targeting customers with relevant and personalized promotions.

Brand loyalty

A cohesive and seamless brand experience across channels fosters customer loyalty and trust. Omnichannel retailers can implement loyalty programs that span various touchpoints, encouraging repeat business and customer retention.

Competitive advantage

Adopting omnichannel retailing sets businesses apart from competitors, demonstrating adaptability to changing consumer preferences and technological advancements. As consumers increasingly expect a seamless shopping experience, businesses that offer omnichannel solutions are more likely to meet and exceed these expectations.

Top Best Omnichannel Retailers in 2024

The Sill

In 2012, Eliza Blank envisioned transforming her New York City home with the vibrancy of plants, leading to the founding of The Sill. Rooted in the belief that plants enhance our well-being, The Sill has flourished with nearly 800,000 Instagram followers, creating a flourishing community of plant enthusiasts by offering plants, plant care insights, and accessories.

Specializing in indoor plants and related accessories, The Sill caters to a diverse audience across the United States, catering to every kind of green thumb, from succulents to fiddle leaf fig plants, palms, and monstera. The user-friendly website ensures a seamless shopping experience, allowing customers to easily find the perfect plant based on factors such as pet-friendliness, light requirements, and ease of care.

The Sill

The brand is not just about selling plants; it's about cultivating a community. Whether you're a first-time plant parent or a seasoned enthusiast, The Sill provides valuable resources, curating content on plant care and offering virtual plant appointments for personalized consultations.

Here are some key takeaways from The Sill's approach:

  • Integrated customer experiences: The Sill adopts a cohesive omnichannel marketing strategy, providing a seamless experience across various touchpoints, be it online or in-store. The website serves as a comprehensive hub, assisting customers with everything from plant-pot matching to care tips, ensuring a well-rounded experience for plant enthusiasts.
  • Strong social media presence: With a robust social media following tailored to each platform, The Sill engages its audience with memes on TikTok, reposts, giveaways, and educational Reels on Instagram. Buyers can conveniently make purchases without leaving their preferred social media app.
  • In-store exclusives: The Sill's physical presence extends to four locations in New York, as well as spots in San Francisco, Chicago, and Bethesda, Maryland. The brand enhances its in-store experience by offering exclusives, such as a repotting service, providing added value to customers who prefer the in-person shopping experience.

In essence, The Sill goes beyond being a plant retailer; it's a lifestyle brand that fosters a sense of community, knowledge-sharing, and personalized interactions, making it a go-to destination for anyone looking to embark on or enhance their plant-collecting journey.

Allbirds

Allbirds stands out as a beloved choice in the world of direct-to-consumer (DTC) and omnichannel selling, and it's easy to see why. This eco-friendly footwear brand has made a name for itself by taking a thoughtful approach to its products' impact on both the environment and fashion.

Hailing from New Zealand and holding the prestigious B Corp certification, Allbirds started with a straightforward design crafted from natural materials. What began as an online venture has now blossomed into a multi-location retail phenomenon, offering a diverse range of footwear styles suitable for all ages and genders.

Allbirds

Here are some key points to note:

  • Buy online, pickup in-store (BOPIS): Allbirds initially started as an online-only platform but has transformed into a global retailer with a presence in North America, Europe, and Asia. To enhance convenience, if a desired shoe isn't available at a retail location, customers can seamlessly order it online and pick it up in-store, eliminating delivery costs and the typical waiting period associated with shipping.
  • Personalization: Allbirds takes customer engagement to the next level by sending personalized product recommendations based on each customer's unique shopping history. This personalized touch fosters a connection with customers, encouraging them to return for more.
  • Online presence everywhere: Sustaining momentum for online-born brands can be challenging, but Allbirds excels through its active participation across various social channels. Engaging in influencer collaborations, conducting sales through social media, and implementing effective email marketing campaigns contribute to its success. To keep digital content fresh, Allbirds tailors its approach to specific channels, partnering with influencers on platforms like Instagram and TikTok while injecting humor into its strategy with occasional memes

Glamnetic

Glamnetic embarked on its journey as a start-up fueled by the visionary dreams of artist Ann McFerran. Driven by the desire to create magnetic eyelashes that are not only easy to put on and take off but also deliver a delightful experience, Ann tirelessly worked to perfect her brainchild. Today, the brand has expanded its horizons by introducing press-on nails that are not only affordable and long-lasting but also effortlessly removable.

Despite its humble beginnings as an eCommerce retailer, Glamnetic swiftly adopted an omnichannel strategy, making its products accessible to major national retailers like Sephora and Target.

Glamnetic

Let's dive into a couple of key highlights:

  • Social media ads: Glamnetic's online presence is hard to miss, thanks to its strategically placed social media ads. These captivating advertisements, featuring compelling videos and content showcasing the brand's products, create an irresistible allure. With just a few clicks, potential customers can easily transition from admiring the ads to researching, purchasing the product, or locating a nearby retailer.
  • Compelling founder story: While not every brand's success hinges on putting its founder in the spotlight, Glamnetic has found success in sharing Ann McFerran's story. Ann's motivation to establish the brand was rooted in her quest to develop user-friendly products, and this journey has blossomed into millions of orders. Ann's genuine passion for Glamnetic products serves as excellent social proof, resonating positively with potential buyers.

Rothy’s

In 2012, Rothy's, the sustainable footwear brand, embarked on a mission to provide eco-friendly footwear options for women and kids. Over the years, the brand has not only expanded its product range but has also made a significant impact on environmental conservation by recycling nearly 550,000 pounds of plastic thread that would have otherwise ended up in the ocean.

Rothy'

Here are some key highlights:

  • Pre-ordering convenience: Imagine falling in love with a product only to find it out of stock. Rothy's understands this frustration and has devised a solution to keep its customers engaged. By offering pre-order options, customers can secure their preferred styles before the official product launch. The pre-order information is readily available on the product page, ensuring customers don't miss out on their desired pair of shoes or handbags.
  • Educational content: In the realm of sustainable brands, fostering an understanding of the 'why' behind their practices is crucial for building a connection with consumers. Rothy's takes this seriously by providing valuable insights into its manufacturing processes and the positive impact they have on the environment. Customers can explore this information on Rothy's sustainability page and blog, enhancing their awareness and connection to the brand.
  • Text Rothy's for seamless communication: Beyond the shopping experience, Rothy's ensures that customers can easily connect with the brand for any queries. Whether through a chatbot, text messages, or email, Rothy's keeps communication channels open and accessible. Utilizing SMS as a means of connecting with customers not only addresses their queries promptly but also fosters a sense of loyalty and encourages customer retention.

Staples

Staples stands out as a versatile omnichannel giant, catering to a myriad of business and individual needs both online and in-store. Whether you're seeking pens, binders, or professional printing services, the store is your go-to destination.

Staples

Here are some key highlights:

  • Tech support and resources: Staples goes beyond merely offering physical products. With features like printing stations, subscription-based tech support, workplace design services, and shredding facilities, the company creates numerous touchpoints for a convenient and fulfilling customer experience.
  • Reward program: Staples Rewards is designed to show appreciation to its loyal customers. This program provides exclusive deals, discounted ink cartridge refills, and elite-tier support. What makes it even better is that these rewards can be earned seamlessly across all of Staples' omnichannel touchpoints. This ensures that customers can accumulate savings and perks for their future purchases, no matter where they choose to engage with the brand.

In conclusion,

As we navigate the ever-evolving landscape of retail in 2024, these top omnichannel retailers showcase the industry's commitment to providing seamless and personalized experiences for consumers. By embracing technology, leveraging data, and breaking down the barriers between online and offline channels, these retailers are setting the standard for the future of retail.

Stay tuned with Fordeer as the omnichannel revolution continues to reshape the way we shop and interact with our favorite brands!


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Sylvie Nguyen

My go-to motto of all time: Everything you want is on the other side of fear. Transform the ordinary into the extraordinary, catch me at the keyboard.