Top Trending Products For Wholesalers On Shopify

Shopify Best Practices Feb 27, 2024
Top Trending Products For Wholesalers On Shopify

You don’t know which of the trending products wholesalers will be selling on Shopify in 2024? This guide explores top-selling categories like health & wellness, home & garden, fashion, electronics, and pet supplies.

Let Fordeer show you the key factors for choosing winning products, maximize your profits, and stay ahead of the curve with trending wholesale opportunities on Shopify.

Overview of Wholesalers On Shopify

The growing popularity of Shopify for wholesale businesses

The winds of change are blowing in the wholesale landscape, and Shopify is at the forefront, offering a powerful platform for businesses to reach new heights. Gone are the days of clunky, siloed systems. Shopify empowers wholesalers with agility, flexibility, and scalability, making it easier than ever to manage inventory, engage customers, and drive sales.

This shift isn't just a fad; it's a response to a growing demand. Modern wholesale buyers, from independent retailers to large chains, are increasingly seeking digital solutions that simplify their purchasing experience.

Shopify meets this need head-on with user-friendly interfaces, seamless order processing, and secure payment options. Additionally, the vast network of apps and integrations allows wholesalers to customize their stores to fit their specific needs, streamlining operations and boosting efficiency.

But the true magic lies in the explosion of new opportunities. By tapping into Shopify's diverse marketplace, wholesalers can reach a wider audience than ever before. International markets become accessible, niche communities are easily targeted, and innovative marketing strategies can be implemented. This opens doors to previously untapped revenue streams and fuels business growth like never before.

In the dynamic world of wholesale, staying ahead of the curve is crucial. Choosing trending products with high sales potential can be the difference between booming profits and stagnant inventory. But with countless options across diverse categories, how do you identify the winners?

Start by diving into data-driven insights. You must analyze popular wholesale marketplaces, industry reports, and social media trends to uncover categories like health & wellness, home & garden, and sustainable eco-friendly products that are experiencing significant growth. Within these categories, pinpoint specific items with rising demand, like smart home devices, indoor plants, or ethically sourced apparel.

Profitability is paramount. Don't get swept away by the hottest trends without considering your margins and minimum order quantities. You must ensure the wholesale price allows you to mark up competitively and generate healthy profits. Also, you need to analyze the competition to find niches with less saturation and higher potential for success.

Sourcing is your backbone. Reliable suppliers with competitive pricing are essential. You should research reputable wholesalers who offer consistent quality, timely deliveries, and transparent terms. You should also consider dropshipping as an option for expanding your product line without managing additional inventory.

Seasonality matters. While some products have year-round appeal, others thrive during specific seasons. Optimize your offerings by balancing evergreen items with seasonal trends. You need to offer back-to-school essentials, holiday gift ideas, or summer outdoor gear to capitalize on peak demand periods.

Remember, choosing trending products is just the first step. Stay informed, adapt to evolving preferences, and leverage the power of social media marketing to reach your target audience.

Health & Wellness

The health and wellness industry continues to surge, offering lucrative opportunities for wholesalers on Shopify. Within this expansive market, several key product categories are experiencing explosive growth, fueled by evolving consumer preferences and an increased focus on well-being.

Vitamins & Supplements: With over 68% of Americans taking supplements (Statista, 2023), this sector reigns supreme.

  • Look for trending ingredients like adaptogens, collagen peptides, and probiotics;
  • Consider offering bundles targeting specific needs like immunity, sleep, or stress management.

Examples include mushroom blend adaptogen powders, marine collagen peptide powder, and fermented probiotic supplements.

Skincare & Beauty Products: This multi-billion dollar industry prioritizes natural ingredients, sustainability, and personalized approaches.

  • Focus on clean beauty products free of harsh chemicals, like organic serums, plant-based moisturizers, and refillable beauty tools;
  • Target specific concerns, like hyperpigmentation, with vitamin C serums, or offer gentle yet effective cleansing balms for sensitive skin.

Sustainable Eco-Friendly Products: Consumers are increasingly making conscious choices, driving demand for eco-friendly alternatives.

  • Expand your offerings to include reusable bamboo straws, organic cotton tote bags, and natural cleaning products;
  • Consider partnering with ethically-sourced brands that use recycled materials or support local communities.

Home & Garden

The home has become a sanctuary, blurring the lines between comfort and convenience. This shift in focus has ignited a surge in demand for products that enhance both the aesthetic and functionality of our living spaces, creating lucrative opportunities for wholesalers on Shopify. Here are some top-trending categories within the Home & Garden niche:

Smart Home Devices: Global smart home market revenue is projected to reach $209.3 billion by 2025 (Statista, 2023), highlighting the immense potential.

  • Consider offering smart bulbs that adjust with voice commands, automated thermostats for energy efficiency, or smart doorbells with built-in security cameras;
  • Partner with popular brands like Google Home or Amazon Echo for compatibility and wider appeal.

Indoor & Outdoor Decor: Consumers are craving personalized spaces that reflect their unique style.

  • Offer trendy indoor decor items like macramé wall hangings, minimalist planters, or scented candles with essential oils;
  • For outdoor spaces, focus on weather-resistant patio furniture, solar-powered string lights, or decorative water fountains;
  • Remember to cater to different aesthetics, offering bohemian, farmhouse, or contemporary options.

Home Improvement Products: The DIY spirit remains strong, with 58% of Americans planning home improvement projects in 2023 (National Retail Federation, 2023).

  • Stock up on smart paint rollers with integrated ladders, easy-to-install peel-and-stick backsplashes, or self-adhesive floor tiles;
  • Consider including tools and accessories like cordless drills or multi-purpose cleaning solutions in a complete home improvement package.

Gardening & Landscaping Supplies: With the rise of urban gardening and balcony farms, this category is experiencing significant growth.

  • Offer seed kits for beginner gardeners, vertical garden planters for space optimization, or organic fertilizers and pest control solutions;
  • Don't forget trendy accessories like self-watering planters or decorative garden gnomes for a touch of whimsy.

These are just a glimpse into the diverse landscape of trending home & garden products. Remember, understanding local preferences and seasonality is crucial for success.

Fashion & Accessories

The fashion industry is a dynamic beast, constantly evolving to reflect cultural shifts and consumer preferences. For wholesalers on Shopify, staying ahead of the curve is essential for success. Here are the top-trending categories within the fashion and accessories realm:

Jewelry & Watches: Personalized expression reigns supreme, with a focus on unique statement pieces.

  • Offer layered necklaces with mismatched metals, stackable gemstone rings, or minimalist watches with interchangeable straps;
  • Cater to eco-conscious consumers with recycled metal jewelry or wooden watch bands;
  • Consider offering engraving or customization options for a truly personal touch.

Apparel & Accessories: Comfort reigns supreme, with athleisure blurring the lines between activewear and everyday wear.

  • Stock up on joggers made from recycled materials, seamless leggings with built-in phone pockets, and oversized hoodies in organic cotton;
  • Don't forget trendy accessories like bucket hats, fanny packs, and statement-making scarves.

Footwear & Bags: Functionality meets fashion with a focus on versatility and sustainability.

  • Offer sneakers with innovative cushioning technology, versatile boots that transition seamlessly from day to night, and comfortable sandals made from recycled materials;
  • Expand your bag offerings with convertible backpacks, crossbody bags with built-in organizers, and totes crafted from vegan leather.

Sustainable & Ethically-sourced Products: Consumers are increasingly conscious of the environmental and social impact of their purchases.

  • Partner with brands that prioritize sustainable practices like using organic cotton or recycled materials.

Electronics & Gadgets

The tech world is constantly evolving, and savvy wholesalers on Shopify can capitalize on this dynamism by offering the latest and greatest gadgets. Here are some top-trending categories within the Electronics & Gadgets niche, brimming with potential:

Mobile Accessories: Smartphones are practically extensions of ourselves, and the demand for accessories is soaring.

  • Consider offering innovative wireless chargers, stylish phone cases with antimicrobial properties, or multi-port adapters for seamless charging on the go;
  • Explore niche trends like phone straps for hands-free convenience or lens kits for aspiring mobile photographers.

Audio & Video Equipment: Home entertainment is experiencing a renaissance, with global spending on audio devices expected to reach $20.8 billion by 2025 (Statista, 2023).

  • Offer high-quality wireless earbuds for immersive listening, portable Bluetooth speakers for outdoor adventures, or noise-canceling headphones for focused work environments;
  • Consider including smart TVs with voice control or high-resolution projectors for home theater setups.

Smartwatches & Fitness Trackers: Wearable technology is booming, with the global smartwatch market projected to reach $33.7 billion by 2027 (Grand View Research, 2023).

  • Stock up on smartwatches with health monitoring features like heart rate tracking and sleep analysis;
  • Offer fitness trackers with advanced GPS functionality and personalized coaching programs;
  • Consider partnering with popular brands like Apple Watch or Fitbit for wider appeal and brand recognition.

Gaming Consoles & Accessories: The gaming industry is thriving, with global revenue exceeding $175 billion in 2022 (Newzoo, 2023).

  • Offer must-have accessories like ergonomic controllers, high-performance cooling fans, and immersive VR headsets;
  • Consider including virtual reality experiences or subscription boxes filled with gaming goodies for a curated experience.


From health and wellness to home and garden, the landscape of trending wholesale products on Shopify is brimming with opportunity. By staying informed about evolving consumer preferences, identifying high-demand categories, and prioritizing quality suppliers, wholesalers can unlock the potential for sustainable growth and success.

👉 Fordeer Commerce, which is a software agency founded in October 2022, is so honored to strive with the mission of producing support tools for businesses all over the world. “The great tools for the best businesses”. Our highly qualified programming engineers, with all their passion, are always ready to dedicate themselves to creating the most useful apps for your business and Shopify online store. Keep following our blog to get more helpful business knowledge and top trends daily.


Dane Nguyen

I'm a reporter in the form of a content writer. I bring the newest trends in e-commerce so you and your online store can keep up with them.