Announcement of Fordeer's Brand Identity Change 2024

We are thrilled to announce a major update to our brand identity here at Fordeer Commerce. This transformation includes a new company logo and redesigned logos for each of our apps available on the Shopify App Store. We want to share these exciting changes with all the users of the Fordeer app ecosystem.

To clarify the objectives, mission, and core values of the brand-new identity, my colleague and I conducted a small interview with Founder & CEO Alex Dinh, who came up with the idea for the company's logo and turned that idea into reality. We've gone through it, now it's your turn!

I. Why Do We Introduce New Brand Identity?

With the complete overhaul of the "Look and Feel" of the Fordeer Product Labels & Badges app mentioned in the previous article, the Fordeer Team is incredibly excited to bring forth even more innovative features, promising to deliver exceptional experiences for Shopify Merchants.

The primary motivation behind this brand overhaul is to better align our visual identity with the evolution of our company and the unique services each of our apps offers. As Fordeer grows and diversifies its product offerings, our brand must reflect our commitment to innovation, excellence, and the specific value each app delivers to Shopify users.

Furthermore, our founder is constantly inspired by the concept of 'continuous transformation'. It serves as a powerful driving force behind the development of our new brand identity, aiming to clearly showcase the core values of our company: "Embrace change and thrive" and "Focus on value, success will come". It also represents our unwavering desire to forge ahead and take the lead in becoming the number one app developer within the Shopify apps ecosystem.

II. What Have We Change With New Brand Identify?

1. Overall Company Logo

Our company logo has undergone a series of meticulous redesigns, combining both hand-drawn and digital techniques, to create a fresh and captivating visual identity. The new logo serves as a powerful symbol of our unwavering dedication to constant improvement and our forward-thinking mindset. It embodies our commitment to staying ahead of the curve and embracing innovation in all aspects of our business. Below is a comparison of the old and new logos:

Old Logo: The old logo had a monotonous color scheme, with only a shade of sea blue. The previous logo had a softer overall appearance. The old logo, while functional, lacked the vibrancy and modern touch that our new logo brings.

New Logo: It is not just a facelift but a complete transformation. The new design is sleek, contemporary, and crafted to reflect our innovative spirit and our commitment to providing high-quality solutions.

• The new logo features a harmonious combination of light and dark colors, primarily black and blue, with sharper lines and edges. The direction of the logo is forward-facing, representing clear goals and a strong desire for success.
• Every detail of the new logo carries significant meaning: The prominent sea blue horn symbolizes the satisfied smile of customers, which is the ultimate goal that Fordeer aims to achieve. The two curved lines at the bottom represent hands that nurture and care, as well as the meticulousness and passion of the individuals at Fordeer — a testament to their dedication and actions to reach their goals.

2. Individual App Logos

Previously, each app's logo was simply a color variation of the company logo, with each app represented by a different color. Now, the logos have been redesigned to reflect the core product and services offered to Shopify users, resulting in uniquely designed logos for each app. These new logos are more distinctive and effectively communicate the functionality and benefits of each app.

This shift from color variations to unique, app-specific logos marks a significant step in our branding strategy. Each app logo now includes elements that highlight the specific features and benefits of the app, providing a clear representation of its purpose and value to users.

Fordeer Product Labels&Badges

Currently, we have replaced the entire logo of this first application, and we will complete the logo replacement for the remaining applications shortly.

The new app logo has undergone a redesign to reflect its uniqueness with a product label symbol while maintaining the distinctive pink background color as before to clearly indicate the functionality of the app.

III. How Do New Brand Identify Impact Users?

The new brand identity brings several benefits to our users:

• Clarity and Recognition: The unique logos for each app make it easier for users to recognize and differentiate between the various Fordeer apps, enhancing the user experience and reducing confusion.
• Enhanced Visual Appeal: The modern and cohesive design of the logos improves the overall aesthetic of our products, making them more appealing to both current and potential users.
• Clear Communication of Functionality: The new logos are designed to visually convey the primary function and value of each app, helping users quickly understand what each app offers.
• Strengthened Brand Identity: A cohesive and modern brand identity strengthens our market presence and builds greater trust with our users.

Beyond the visual updates, Fordeer is continually working on enhancing the functionalities and user interfaces of our apps to provide a seamless and efficient experience. These changes are part of our broader commitment to delivering superior value and service to our users.

We have also invested in user feedback mechanisms to ensure that our updates meet your needs. Regular surveys, user feedback forms, and community engagement help us understand your requirements better and implement changes that genuinely improve your experience.

IV. Conclusion

We believe that these updates to our brand identity will significantly enhance the user experience and better reflect the quality and innovation that Fordeer strives to bring to the Shopify community. We appreciate your continued support and look forward to delivering even more value through our newly branded and continually improving apps.

Thank you for being a part of the Fordeer community. If you have any questions or feedback about these changes, please do not hesitate to reach out to our support team.

We are committed to making your experience with Fordeer the best it can be, and we are excited for you to join us on this new chapter of our journey.

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