Automated Labels: Empower B2B Enterprises in Building Long-Term Partnerships

Solutions tailored for B2B businesses on Shopify are becoming increasingly essential, as these clients are often loyal, high-value, and well-budgeted. Thus, personalizing experiences to align with the unique nature of B2B interactions requires developers who understand this segment’s specific needs. According to a Forrester survey, 69% of B2B companies believe personalization enhances customer engagement, creating more sustainable revenue opportunities. Fordeer provides a Label solution with automated conditions, enabling merchants to offer a customized experience, strengthen trust, and encourage repeat purchases from key clients.

I. The Impact of Personalized Labels on B2B Customers and Revenue Growth

1. Strengthening Relationships and Building Loyalty

Adapting communication through tailored messaging to each key customer segment reinforces a sense of individual attention, making partners feel uniquely valued. This strategy cultivates long-term loyalty among B2B clients, enhancing partner relationships and leading to sustainable growth.

Research from Gartner indicates that personalization in B2B can increase revenue by 20-30% as customers are more likely to return to and trust brands that provide a unique experience.

2. Types of B2B Customers

B2B customers are typically large organizations or significant partners expecting special services and exclusive offers. Here are some models that prioritize personalized content and customer experience:

• Retailers and distributors
• Multinational corporations and international enterprise clients
• Large-scale businesses

II. Challenges and Solutions from Fordeer

Customization to meet the specific needs of large corporate clients is often lacking, resulting in weak connections and limited engagement from customers. A primary challenge is how to automate personalization, allowing partners to receive tailored offers without needing to reach out manually or wait for a response.

Together with Fordeer, let’s look at major optimal solutions:

1. Creating Exclusive Promotions for Logged-In Customers

Offering personalized policies for repeat clients helps Shopify merchants make a strong impression. Organizing logged-in customers by criteria like revenue, order volume, or brand association allows for more customized promotions.

Fordeer's Feature - Display by customers

This feature enables labels to display only for logged-in customers, ensuring exclusive offers are visible only to members, and preserving the privacy of special deals.

Basic Instruction:

• Start by accessing the Fordeer: Product Labels & Badges app to set display conditions and create labels with engaging content.
• Create a campaign label with text or images, such as "Exclusive Discount for Members"
• Navigate to General Settings, select Display by customers, and choose the Logged in option. From here, you have the flexibility to segment customers by Customer tag(s), Order count, Total Spent, and more.

At this stage, all logged-in customers are segmented based on your specified criteria, ensuring only eligible members see labels for personalized offers.

Advanced: For optimizing certain products, consider using additional conditions like Priority, Price Range, or Product Type to ensure labels appear on strategic or specially promoted items.

You can also apply similar logic for “Not logged in” conditions to create labels that suit your business objectives.

2. Creating Country-Specific Promotions for International Customers

A useful feature for international merchants, allowing them to provide targeted promotions for specific countries or regions.

Fordeer's Feature - Display by country

This condition customizes label visibility to customers from designated countries or regions.

Basic Instruction:

• Access the Fordeer: Product Labels & Badges app to set display conditions and create engaging labels.
• Create a campaign label with text or images, such as "Free Shipping to the USA"
• Go to General Settings, select Display by country, then specify the country for the label’s visibility, United States.

With just a few steps, you can set up a promotion tailored to specific countries, increasing satisfaction and engagement among international customers.

Advanced: For merchants focusing on specific regions or products, consider combining this feature with conditions like Priority or Product Type, particularly for areas with higher traffic or strategic importance.

III. Success Stories Using Product Labels & Badges

1. Mous

Mous is an international accessories brand that caters to major markets like the US, Canada, and the EU, with additional options for B2B clients to place orders with exclusive policies. By displaying promotional labels for international customers, Mous enhances the browsing experience and creates an appealing atmosphere for B2B interactions.

2. Corkcicle

Corkcicle began in 2010 with a wine-chilling product and, over the years, has grown into a brand known for innovative products while staying true to its mission to “make every sip an experience.” Using labels to highlight discounts and low-stock items creates urgency, while segmenting customers by region enables Corkcicle to deliver region-specific promotions and a more engaging shopping experience.

Conclusion

While countless use cases can be tailored to specific industries or objectives, we have provided the most common examples for readers. We encourage the use of Conditions with Labels to personalize the B2B customer experience, as it not only fosters strong connections but also supports sustainable revenue growth.

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