Top Amazing Email Popups Examples

eCommerce Marketing Tips Mar 12, 2024
Top Amazing Email Popups Examples

Popups are a powerful tool for capturing leads and converting visitors into subscribers, and so are email popups. To help you supercharge your email marketing strategy, Fordeer's curated a list of the top 10 amazing email popup examples that are sure to inspire and elevate your campaigns.

Understanding email popup

What is an email pop-up?

An email popup is a graphical user interface element that appears on a website or webpage with the primary purpose of capturing the visitor's email address. These popups typically overlay the current content on the page, prompting users to take a specific action, such as subscribing to a newsletter, receiving updates, or gaining access to exclusive content.

Email popups are a popular marketing tool used to build and grow email subscriber lists. They are strategically designed to capture the attention of website visitors and encourage them to provide their email addresses voluntarily. The information collected through these popups allows businesses and website owners to establish direct communication channels with their audience, enabling them to share promotional content, newsletters, product updates, and other relevant information.

What is an email popup?

There are various types of email popups, each with its own design and functionality. Some common types include exit-intent popups, timed popups, gamified popups, slide-in popups, full-screen overlays, floating bars, personalized popups, multi-step popups, and social proof popups. The choice of popup type often depends on the marketing strategy and goals of the website owner, as well as considerations for user experience and engagement.

What are the purposes of email pop-ups?

Email popups serve several purposes in the realm of digital marketing, providing businesses and website owners with valuable opportunities to engage with their audience and build meaningful relationships.

  • Lead generation: The main purpose of email popups is to capture visitor information, particularly email addresses.
  • List building: Email popups contribute to the growth of an email subscriber list.
  • Marketing communications: Email popups enable businesses to communicate directly with their audience.
  • Promotions and offers: Email popups often present an opportunity to offer promotions, discounts, or exclusive deals.
  • Cart abandonment recovery: For e-commerce websites, email popups can be used strategically to recover abandoned shopping carts.
  • Event and webinar promotion: Businesses often use email popups to promote upcoming events, webinars, or product launches.
  • Customer engagement: Email popups can be designed to engage visitors with interactive elements, such as surveys, quizzes, or gamified content.
  • Personalization: Some email popups use personalization techniques based on user behavior, preferences, or demographics.
  • Social proof: Incorporating social proof, such as customer testimonials or reviews, in email popups can build trust with visitors.
  • Segmentation: Email popups can be used to segment subscribers based on their interests, preferences, or demographics.

Top Amazing Email Popup Examples

Use an attractive design for your email popups

Your email popup design carries significant weight—it's the first impression your visitors get. Striking the right balance between eye-catching and unobtrusive is crucial. The lightbox popup, a preferred choice for many brands, serves as an excellent option to strike this balance effectively.

When a lightbox popup emerges, it gracefully dims the rest of your webpage, making it the center of attention. A captivating opt-in popup design can attract new subscribers, while a dull or poorly designed one may drive visitors away for good.

Let's take a look at a stellar example of email popups: Gingiber. Their design is not just cute but also effective in generating more email leads.

Use an attractive design for your email popups

Create a trigger call-to-action on your email popups

Trigger CTAs allow you to engage with website visitors at opportune moments. By setting triggers based on user behavior, such as time spent on the site, specific pages visited, or exit intent, you can deliver relevant messages precisely when visitors are most likely to respond positively.

Unlike immediate popups that may interrupt the user experience, trigger CTAs are more considerate and less intrusive. By appearing in response to specific actions or behaviors, these popups feel less disruptive, creating a positive impression and reducing the likelihood of frustrating your audience.

Trigger CTAs allow you to gather valuable data about user behavior. Analyzing the triggers that lead to pop-up displays can provide insights into your audience's preferences and habits. This data can inform your marketing strategy, helping you refine your approach and deliver even more targeted messages in the future.

Check out the Sportique subscription popup; it keeps things simple and direct with a single, clear call to action. Take a look at exploreBC's popup, on the other hand, and you might find it a tad frustrating. Why? Well, it bombards you with a lot of text.

While Sportique's popup makes it straightforward to take the desired action, the exploreBC popup complicates things and might come off as a bit off-putting. Opting for simplicity can make all the difference in crafting an effective and user-friendly email pop-up experience.

Personalize your newsletter popup

First and foremost, personalized newsletter popups create a more tailored and relevant experience for visitors. By leveraging user data, such as browsing history, preferences, and demographics, businesses can craft popup messages that resonate with individual interests. This not only captures attention but also establishes a sense of connection and understanding, making users more likely to subscribe.

Moreover, personalization contributes to higher engagement rates. When users encounter popups that align with their preferences or previous interactions with the website, they are more likely to interact positively. This can lead to increased click-through rates and a higher likelihood of visitors becoming long-term subscribers. The personalized touch shows that the business values the individual needs and preferences of its audience, fostering a positive relationship.

Personalize your newsletter popup

This email popup example is personalized to target visitors coming from Pinterest.

Offer a tempting incentive on your opt in popup

Firstly, a tempting incentive addresses the fundamental question that many visitors have: "What's in it for me?" In a crowded online environment, users are more likely to share their contact information if they perceive immediate value in return. This value can come in various forms, such as exclusive discounts, free resources, access to premium content, or special promotions. By offering something tangible and appealing, businesses can overcome initial hesitations and build a sense of reciprocity with their audience.

Moreover, a compelling incentive enhances the perceived worth of subscribing. Visitors are more likely to engage with an opt-in popup if they believe that the benefits outweigh the effort of providing their email address. Businesses can strategically align incentives with their target audience's interests, ensuring relevance and increasing the likelihood of conversion. This not only boosts the number of subscribers but also sets the stage for a positive and mutually beneficial relationship between the business and its audience.

Offer a tempting incentive on your opt in popup

Let’s discover how ColourPop cleverly entices potential subscribers for their email marketing campaigns with an appealing incentive: "Snag $5 Off Your Inaugural Order!" This welcoming offer not only captivates attention but also creates an inviting atmosphere, encouraging users to become part of the ColourPop community and enjoy exclusive benefits.

Create platform-specific email popup campaigns

Creating platform-specific email popup campaigns is essential for online business owners because it allows them to tailor their approach to the unique characteristics and expectations of each platform. Different platforms attract diverse audiences with varying preferences and behaviors, and crafting targeted email popups ensures a more personalized and effective user experience.

Each social media or website platform has its own design and user interface, and what works well on one may not translate seamlessly to another. Tailoring email popups to match the look and feel of a specific platform enhances user familiarity and credibility. A popup that aligns with the visual elements and aesthetics of a particular platform is more likely to capture the attention of users and encourage them to engage.

In the example below, Beyond Yoga has optimized its email popup as mobile-friendly.

Beyond Yoga

Continue driving traffic with a successive popup

While successive popups might seem like a small component in the broader marketing strategy, they play a pivotal role in maintaining and increasing traffic levels. Successive popups provide a positive interaction point for visitors who have completed a desired action on the website, such as making a purchase, signing up for a newsletter, or completing a form. By acknowledging and celebrating these actions with a successive popup, business owners create a sense of accomplishment and engagement, encouraging visitors to stay connected and explore more offerings.

Successive popups can be strategically designed to capture additional conversions. By promoting related products, exclusive deals, or encouraging users to follow on social media, business owners can leverage success popups to turn a single transaction or interaction into a more comprehensive engagement, maximizing the value of each visitor.

Use eye-catching images on your opt-in popup

Human beings are inherently visual creatures, and online users are bombarded with information from various sources. An eye-catching image immediately grabs the viewer's attention, acting as a visual hook that encourages them to explore the content further. In the context of opt-in popups, this initial visual engagement is essential for drawing visitors in and prompting them to consider subscribing to your email list.

Furthermore, compelling images help convey the brand's identity and message more effectively. A well-chosen image can communicate the values, tone, and essence of your business, creating an emotional connection with the audience. This connection is crucial for building trust and encouraging users to share their email addresses. Whether it's a product image, a vibrant illustration, or a captivating lifestyle photograph, the visual component of your opt-in popup contributes significantly to brand recognition and recall.

Use eye-catching images on your opt-in popup

This black-and-white image on the Tigerlily lead capture popup is just on point in the design.

If you’d like to get started with this strategy and keep those good vibes flowing, we would like to recommend our Fordeer Sales Pop Up - Popups, we help you inspire visitors to FOMO, boost your conversion rates, generate more sales, and grow trust. You can check it out now!

Over to you,

Incorporating these top 10 amazing email popup ideas and examples into your digital marketing strategy can revolutionize your lead generation and conversion efforts. By staying innovative and relevant, you'll be on the path to building a robust email subscriber base and driving sustained business growth.

Experiment with different styles, monitor performance, and tailor your approach based on the preferences of your target audience!

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Sylvie Nguyen

My go-to motto of all time: Everything you want is on the other side of fear. Transform the ordinary into the extraordinary, catch me at the keyboard.